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Content & Commerce

Discover the latest thoughts from the Amplience team and partners about Retail Engagement.

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Taking the First Step in Person-First Personalization

August 9th, 2018

By Chris Haines

The most common pain point we hear from prospects and clients is that they want to personalize their customers’ journeys, starting with content, but they’re just not able to. The numbers bear this out. According to Forrester, “68% of firms state that delivering personalized experiences is a priority.” (1)

In the same report, I was…

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Amazon may be Prime, but Mobile is Mighty

July 16th, 2018

I, like millions of Americans, am giddy that Amazon Prime Day is finally upon us. In addition to amazing deals, this Prime Day includes another bonus--Amazon is extending Prime Day to 36 hours, up from 30 hours last year.

Chances are, though, that if you're shopping for Prime Day deals, you will likely be doing so from a mobile device. As the [201…

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Through the eyes of the customer: the holy grail of retail content

May 22nd, 2018

The customer’s hunger for content has grown insatiable. As shoppers have migrated from instore to online, they demand an ever-growing stream of rich, diverse content – including interactive images, product previews, videos and gifs – to stay engaged.

The challenge has only grown with the rise of mobile commerce. The convenience of shopping on a sm…

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Amplience Content Audits: Hoodies

April 24th, 2018

How are the big apparel brands using content online?

Fashion is a $1.2 trillion global industry and athleisure is a growing global trend.

So how are big apparel brands using content to sell athleisure online?

The Amplience Content Audit is a tool that we developed to score content effectiveness against 90 data points within 4 major dimensions; B…

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ShopTalk 2018, Las Vegas NV

April 4th, 2018

Amplience returned to ShopTalk for its 2nd year as a sponsor at the world’s largest retail and ecommerce innovation conference. Renowned for the caliber of its speakers and sessions, this year’s event featured over 300 speakers from industry powerhouses such as Google, eBay, Amazon, Pinterest and Target. The packed agenda attracted over 8,000 atten…

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Amplience Content Audits: Comparing Hoodies on Desktop and Mobile

March 26th, 2018

The data we can use to improve mobile shopping experiences

Whilst we know that mobile sales are growing, we also know that mobile conversion rates are falling, and left unchecked, this will eventually have a big impact on the bottom line.

To alleviate this situation, we need to find ways to improve mobile conversions, and one strategy is to under…

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Amplience Content Audits: Comparing Eyeshadow on Desktop and Mobile

March 21st, 2018

We live in a mobile first world. 90% of ecommerce growth comes from mobile, yet mobile conversion rates are falling.

There are a number of factors that contribute to this conversion decline. One of them is the quality of the mobile shopping experience. To understand more about this, we’ve compared the desktop and mobile shopping experiences of som…

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