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Content & Commerce

Discover the latest thoughts from the Amplience team and partners about Retail Engagement.



Through the eyes of the customer: the holy grail of retail content

May 22nd, 2018

The customer’s hunger for content has grown insatiable. As shoppers have migrated from instore to online, they demand an ever-growing stream of rich, diverse content – including interactive images, product previews, videos and gifs – to stay engaged.

The challenge has only grown with the rise of mobile commerce. The convenience of shopping on a sm…

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Amplience Content Audits: Hoodies

April 24th, 2018

How are the big apparel brands using content online?

Fashion is a $1.2 trillion global industry and athleisure is a growing global trend.

So how are big apparel brands using content to sell athleisure online?

The Amplience Content Audit is a tool that we developed to score content effectiveness against 90 data points within 4 major dimensions; B…

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ShopTalk 2018, Las Vegas NV

April 4th, 2018

Amplience returned to ShopTalk for its 2nd year as a sponsor at the world’s largest retail and ecommerce innovation conference. Renowned for the caliber of its speakers and sessions, this year’s event featured over 300 speakers from industry powerhouses such as Google, eBay, Amazon, Pinterest and Target. The packed agenda attracted over 8,000 atten…

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Amplience Content Audits: Comparing Hoodies on Desktop and Mobile

March 26th, 2018

The data we can use to improve mobile shopping experiences

Whilst we know that mobile sales are growing, we also know that mobile conversion rates are falling, and left unchecked, this will eventually have a big impact on the bottom line.

To alleviate this situation, we need to find ways to improve mobile conversions, and one strategy is to under…

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Amplience Content Audits: Comparing Eyeshadow on Desktop and Mobile

March 21st, 2018

We live in a mobile first world. 90% of ecommerce growth comes from mobile, yet mobile conversion rates are falling.

There are a number of factors that contribute to this conversion decline. One of them is the quality of the mobile shopping experience. To understand more about this, we’ve compared the desktop and mobile shopping experiences of som…

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Content Audit - Jeans

Jeans and bringing the art of storytelling to your content strategy

January 12th, 2018

Storytelling is the back bone of a content strategy, and when developing a category-level content strategy, there are three areas to focus on; the brand story, the customer shopping mission and the product story.

The Amplience Content Audit measures the strength and frequency of the brand message across a category level customer journey, and the t…

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Lingerie Content Index – Key findings & insights

January 9th, 2018

This article goes into more detail about the Amplience Content Audits for Lingerie to give retailers more insight into best practice content strategy.

A category level approach

The Amplience Content Audits are carried out at category level because this allows us to follow a realistic customer journey, and look at the relevance and consistency …

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JW Blog

Black Friday 2017

December 28th, 2017

Driven by Black Friday, November 2017 has been the busiest month so far for the Amplience platform. November has seen Amplience delivering over 171 Billion content objects, a total of 7.5 Petabytes of bandwidth, an amount equivalent to what Amplience delivered for the whole of 2015. The traffic during November was 94% higher than that of October. …

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