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Content & Commerce



Why You Can’t Afford to Ignore Headless Commerce

June 6th, 2019

By Igor Faletski, CEO - Mobify

There are 3 different approaches to delivering front-end experiences – as outlined by Gartner Research below – but only a headless commerce approach (otherwise known as an API-oriented) enables you to stay ahead of customer expectations and deliver amazing digital experiences that drive top-line growth.

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John Williams

Cyclops v Hydra – How headless fixes the multi-head problem

May 31st, 2019

By John Williams, CTO, Amplience

Headless architecture as a concept has evolved into the next big thing. As with previous hyped up technology shifts such as HTML 5, responsive design, big data, AI, etc, we are being bombarded with a maelstrom of new acronyms and jargon, many of them meaningless or even worse misleading. The latest pseudo technolog…

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Why Agility Matters at the Edge of Shopping

April 16th, 2019

By Rob Garf, Salesforce

The days of merely pulling consumers within the four walls of a brand’s physical and digital properties are over. Retail today is as much about pushing brands to consumers in the places where they spend the most time — on apps, messaging platforms, social media, smart speakers, and marketplaces.

Brands are now reth…

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220x220 Brian Walker

Digital Experience Platform: All the ways I was wrong, and one where I was right... plus a minor history of the DXP Wars

February 21st, 2019

The 'Digital Experience Platform' (DXP) is not a new idea, but it certainly seems to be increasingly in the conversation of late. In fact, DXP has been talked about and written about for years. I took a crack at defining this back when I was at Forrester over eight years ago[i] when I wrote "The Emergence of Customer Experience Solutions"…

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Amplience highlights of 2018

February 4th, 2019

With 70% of website traffic now through mobile, businesses need more content to ensure shoppers receive engaging, personalized experiences. With the adoption of mobile, content is being distributed via Amplience more than ever before. In 2018, Amplience averaged 1,500 API calls every minute for the entire year!

In the below article, Amplience CTO,…

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220x220 Brian Walker

Three Things I Learned In My First Ninety Days at Amplience

January 2nd, 2019

By Brian Walker, Chief Strategy Officer at Amplience

It has been ninety days now since I joined the great team at Amplience, and in the course of that I have had the opportunity to engage with many leading merchants, marketers, partners, thought-leaders, and analysts around the core questions of how the content, commerce, and marketing worlds are …

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How to join content and commerce and deliver results

October 17th, 2018

In today’s fast moving, competitive world of ecommerce, content plays a critical role in driving results. For decades the only choice for managing content has been yesterday’s web Content Management System (WCMS), and using WCMS with an ecommerce platform has been fraught with danger. So, if content is so important what can you do to incorporate it…

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Shop 4

Did you miss out on this year’s event?

September 24th, 2018

We returned to Digital Summit this year as a silver sponsor, where we shared how to best optimize content strategy and walked through customer examples. Here’s a recap of some highlights and key trends discussed at the event.

This year’s event took place at The Venetian, in Las Vegas, Nevada; with over 130 speakers includ…

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