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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.

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How to join content and commerce and deliver results

October 17th, 2018

In today’s fast moving, competitive world of ecommerce, content plays a critical role in driving results. For decades the only choice for managing content has been yesterday’s web Content Management System (WCMS), and using WCMS with an ecommerce platform has been fraught with danger. So, if content is so important what can you do to incorporate it…

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Did you miss out on this year’s Shop.org event?

September 24th, 2018

We returned to Shop.org Digital Summit this year as a silver sponsor, where we shared how to best optimize content strategy and walked through customer examples. Here’s a recap of some highlights and key trends discussed at the event.

This year’s event took place at The Venetian, in Las Vegas, Nevada; with over 130 speakers includ…

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Why Optimizing your Mobile Content is Critical in the iPhone Age

September 13th, 2018

After much speculation, the new iPhone has finally arrived with updates among these a bigger screen, improved cameras, face ID and faster speeds. While Apple continues to have a stronghold on the smartphone market - with updates on a yearly basis - smartphone use also continues to rise. The increased use of smartphones and ongoing updates present i…

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3 Things New York Fashion Week Can Teach Us About Content Creation

September 5th, 2018

Every day, we’re inching closer and closer to one of the biggest days in fashion, New York Fashion Week. Year after year, it is one of the most talked about events in newspapers, magazines, television, social media and other types of publications due to the sheer amount of fashion powerhouses showing off their newest clothes and jewelry to the worl…

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Taking the First Step in Person-First Personalization

August 9th, 2018

By Chris Haines

The most common pain point we hear from prospects and clients is that they want to personalize their customers’ journeys, starting with content, but they’re just not able to. The numbers bear this out. According to Forrester, “68% of firms state that delivering personalized experiences is a priority.” (1)

In the same report, I was…

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