We are honored to be recognized by Forrester as a Strong Performer who noted that we are “a best fit for brands and retailers that use headless content to enhance their commerce experiences while harnessing genAI for content production at scale.” We couldn’t have said it better ourselves!
Strength in Capabilities: GenAI, Visual Editing, Scale, Vision
When it comes to capabilities, Amplience shines brightly. We had the highest scores possible in 5 criteria, including:
content generation and editing,
scale and performance,
vision.
This is exciting for us as they’re areas that we have been investing in to be powerful and versatile tools in your digital commerce arsenal. For example, Amplience is using genAI not only for generating meaningful on-brand content like product descriptions and buying guides at massive speed and volume, but also for generating critical parts of the content model such as SEO titles and descriptions, and those vital descriptive alternative text for assets to make experiences compliant with accessibility regulations. When it comes to managing content and media, Amplience’s platform enables previewing them as they are being authored and composed, and schedule when they are published in detail with future preview capabilities. Our customers rely upon us being able to deliver content and assets that power their digital commerce experiences no matter the load, even during peak shopping periods. In November 2024, Amplience served 19.4 petabytes of data and 369B content requests, each in a fraction of a second around the world.
Looking to what’s coming next from Amplience, it was great to see Forrester acknowledge, in our opinion, our vision for the industrialization of content for commerce that brings content and asset generation, management and delivery at scale with our innovative ways of generating content with AI Services, Studios and in the future content factories. Stay tuned for more on that. But if you’d like a sneak peek, check out John Williams’ keynote from Amplify24.
Forrester’s Take: A Best Fit for Brands and Retailers
If you’re looking to supercharge your digital content strategy, Amplience is your go-to platform and partner. We aren’t just keeping up with the times and the competition; we are setting the pace for the future of digital content for commerce. With our innovative approach, ability to scale, and capabilities focused on the use cases brands and retailers have, it’s no wonder Amplience is making waves in the world of digital commerce and content management. Thank you, Forrester, for recognizing that!
If you would like a copy of the full report, it is available to Forrester subscribers or for purchase. Or contact us to find out how you too can stand out and stay ahead with your commerce content.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.