Welcome to Amplify24! 

We’re so excited to have you join us.

Today is a day dedicated to celebrating our amazing customers!

Amplience understands that innovation is the key to success and creating engaging, personalized content is just the beginning. You also need to be able to deliver that content seamlessly across various channels and locales, ensuring it resonates with your global audience at every touchpoint. That’s why Amplify24 captures the entire content lifecycle — from ideation to delivery and beyond.

Venue Map

The Ministry of Sound is a spacious venue! The morning session will be held in The Box, followed by sponsor-led workshops in The Box and The Loft in the afternoon, along with Amplience product deep-dives in The Baby Box.

Upstairs in The Lounge, you’ll find our G2 Review Station, where you can earn a £25 Amazon gift card for leaving a review!

The Lounge is also available for meetings.

In the 103, you’ll find sponsor representatives and Amplience ‘Ask the Expert’ stations.

Here’s a map to help you navigate! >

Today’s Agenda

  • 9:30AM - REGISTRATION & BREAKFAST
  • 10AM - Welcome to Amplify24 (The Box)
    • Jeremy Straker, Chief Commercial Officer, Amplience
  • 10:10AM - Keynote | The Future Is Now: Content Creation in Modern Commerce (The Box)
    • John Williams CTO & Co-Founder, Amplience
  • 10:30AM - Panel | The Future of Retail and How to Unlock Success (The Box)
    • Muktar Mahama, Head of Digital Product, The Very Group
    • Imran Dawood, Principal Solution Architect, AWS
    • David Ross, EVP, Global Sales & Partnerships, Amplience
  • 11AM - COFFEE BREAK
  • 11:30AM - Fireside Chat | From Legacy to Composable: Keeping Retailers Relevant (The Box)
    • Sam O'Neill, Product Lead, John Lewis
    • Sam Birkbeck, Account Executive, Amplience
  • 12PM - Fireside Chat | Global Multi-Brand Digital Experiences: Serving the Right Content at the Right Time (The Box)
    • Ashima Agrawal, Head of Content, Landmark
    • Brian MacMahon, Key Account Director, Amplience
  • 12:30PM - Keynote | Modernizing your Tech Stack to Future-Proof your Business (The Box)
    • Miya Knights, Publisher, Retail Technology Magazine
  • 1PM - LUNCH BREAK
  • 14:15PM - Afternoon Introduction (The Box)
    • Beth Norton, Content Marketing Director, Amplience
  • 14:20PM - Fireside Chat: Incremental Innovation in eCommerce: The Path to Success (The Box)
    • Muktar Mahama, Head of Digital Product, The Very Group
    • Brian MacMahon, Key Account Director, Amplience
  • 14:50PM - Fireside Chat | Revolutionizing Content Authoring & Management Workflows to Improve Efficiency (The Box)
    • Patricia Villarino, Senior Content & Production Manager, The White Company
    • Tom Lewis, Junior Production Assistant Manager, The White Company
    • Richard Cowan, Key Account Director, Amplience
  • 15:20PM - End of Customer Keynotes & Intro to Partner Networking Sessions (The Box)
    • Jeremy Straker, Chief Commercial Officer, Amplience
    • Beth Norton, Content Marketing Director, Amplience
  • 15:40PM - COFFEE BREAK
  • 16:00PM -BigCommerce Partner Workshop | Delivering Seamless Multi-Locale Shopping Experiences at Every Touchpoint with Noble Panacea (The Box)
    • Will Lockie, Digital Director, Noble Panacea
    • Halie Adams, Sr. Partner Manager, BigCommerce
    • Adam Wilson, Director of E-Commerce, Apply Digital
  • 16:00PM POQ Partner Workshop | Elevating Engagement: Why Brilliant Content Shines Brighter in Native Apps (The Loft)
    • Helen Slaven, Chief Revenue Officer, POQ
  • 16:00PM - Amplience Product Deep Dive | AI-Assisted Content Generation (The Baby Box)
    • Nick Piper, VP of Product, Amplience
    • Ali Hanyaloglu, VP of Product Marketing, Amplience
  • 16:40PM - Monetate Partner Workshop | AI-Driven Product Storytelling: Creating Personalized Narratives That Captivate (The Box)
    • Paul Knutton, Senior Director, Strategic Implementations, Monetate
    • Lawrie Stewart, Technical Partner Manager, Amplience
  • 16:40PM - Apply Digital Partner Workshop | Content Studio Demo: Showcasing the Power of AI to Power Personalized Product Content for Noble Panacea (The Loft)
    • Will Lockie, Digital Director, Noble Panacea
    • Hamish Arro, Software Engineer, Apply Digital
    • Roberto Carrera, Technology Director, Apply Digital
  • 16:40PM - Amplience Product Deep Dive | Next Generation Content Authoring & Management (The Baby Box)
    • David Brougham, Product Owner, Amplience
    • Alana Cento, Senior Product Marketing Manager, Amplience
  • 17:20PM - Astound Digital Partner Workshop | Harnessing the Power of Digital Agility (The Box)
    • Emma Sahota, Managing Director UK & I Market, Astound Digital
    • Stanislav Publika, Technical Director, Astound Digital
  • 17:20PM - Alokai Partner Workshop | How to Solve Everyday Ecommerce Problems with Composable Commerce (The Loft)
    • Sara Waszyńska, Head of Marketing, Alokai
  • 17:20PM - Amplience Product Deep Dive | Dynamic Image Delivery Your Customers Will Love (The Baby Box)
    • Oliver Secluna, Senior Product Owner, Amplience
    • Ali Hanyaloglu, VP of Product Marketing, Amplience
  • 18:00 - THE AFTERPARTY!

Thank you to our Sponsors: