Content and Commerce Solutions
Shoppable Content for eCommerce
Amplience’s Shoppable Content solution enables retailers to bridge the gap between Content and Commerce by integrating product information and transactional calls-to-action into images and videos. This allows online retailers to inspire and convert customers by shortening the path-to-basket from lifestyle and product content. Online stores merchandized with shoppable media typically double conversions for those user-journeys, reduce bounce rates by a third or more, and build brand value faster than their peers.
Product Content Management
The Amplience Product Content Management solution automates the production of product page media experiences. This solution takes media created in-studio, syndicated from suppliers or another Amplience customer, in via a Vendor Collaboration workflow. The result is richly compelling product page content that provides interactive visualisation of product features and benefits by combining image, spin and video media into responsive and adaptive merchandising content that drives conversions, Average order Values and brand equity.
Video for eCommerce
Amplience Video for eCommerce lets marketers and merchandisers easily incorporate videos into the core of their customer experience strategy. Product videos can be automated into content and landing pages to create engaging product merchandising experiences that feature interactive cue points and live product data for a truly immersive product experience.
Migration from Adobe® Scene 7®
The Amplience Dynamic Imaging Solution offers customers of legacy Dynamic Media solutions the only feature-comparable, on-demand solution on the market today. Migrating to Amplience Dynamic Imaging delivers a platform for customer experience innovation that can transform engagement and conversions at every stage of the customer journey. With even the most complex migrations taking no more than six weeks to achieve, migrating to Amplience could not be easier.
User Generated Content
The Amplience User Generated Content (UGC) Solution enables online retailers to integrate social and user-generated images and videos into their online stores as shoppable media carousels or as part of Product Details Pages (PDPs). The solution enables the media to be enriched with product information to provide a path to purchase via a product quick-view or direct-to-basket link. Using user-generated content enables retailers to engage with social followers and, using the detailed analytics dashboard, enable rapid optimization of published user-generated media to drive engagement and conversions.
Amplience Vendor Collaboration allows brands to efficiently distribute rich product media to the retail channels that sell their products. The solution automatically transforms file names into the required format for the target channel, ensuring that naming conventions and metadata are correctly set up for inclusion in the vendor catalog. This automates a largely manual task and the potential for human error is minimized, significantly improving productivity. By improving the richness and quality of the vendors’ product pages, while ensuring a consistent branded experience, retailers can increase revenue through those channels.