Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative designer collections. The Saks Fifth Avenue team use Amplience to create engaging shoppable “magalogs” (magazines/catalogs), that are transforming the customer experience, while maintaining its catalog roots.
Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, with brands like Very.co.uk and Littlewoods contributing to over $3Bn dollars in online revenues. As a company Shop Direct is a pioneer of online retail, and we are delighted that Amplience is an integral part of the Shop Direct customer experience.
The team at DFS, the UK’s leading furniture store, understand that content is the key to creating an online experience that inspires and guides shoppers. Using Amplience, the DFS team automates many aspects of content production, ensuring that shoppers can find the sofa that best fits their requirements.
With 64% of all sales intermediated by digital content, it has never been more important to improve digital content production capability to solve the Big Content Challenge – and optimise content for Reach, Quality and Agility. Discover what makes solving the Big Content Challenge the surest way to deliver sales and marketing success.
Shorten the path to purchase by enriching images and videos with product data and add-to-basket functionality.
Dynamic product media creation and automation- to drive rich product and grid level experiences.
Cloud content and asset management, content analytics and user management.
With an understanding of why the Big Content Challenge is so important to address, the next step is measure and benchmark your own performance. To help you do this, we’ve created the Big Content Index (BCI) – a powerful tool that objectively scores content performance by Reach, Quality and Agility. Read on to find out more.
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