Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, with brands like Very.co.uk and Littlewoods contributing to over $3Bn dollars in online revenues. As a company Shop Direct is a pioneer of online retail, and we are delighted that Amplience is an integral part of the Shop Direct customer experience.
The team at DFS, the UK’s leading furniture store, understand that content is the key to creating an online experience that inspires and guides shoppers. Using Amplience, the DFS team automates many aspects of content production, ensuring that shoppers can find the sofa that best fits their requirements.
Retailers and online brands are awakening to a new era of retail: today’s consumer has changed. However, retailers’ content factory of today is still built for the consumer of yesterday and cannot keep up with her insatiable appetite for fresh, inspirational content.
Forward-thinking retailers know that their outdated content factory is no longer sufficient — they must industrialize and modernize, or risk irrelevance.
With an understanding of why the Retail Engagement Challenge is so important to address, the next step is measure and benchmark your own performance. To help you do this, we’ve created the Big Content Index (BCI) – a powerful tool that objectively scores content performance by Reach, Quality and Agility.
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