Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.
Adopting the right solution begins with an understanding of why the current process is broken and why it cannot scale.
Join the Amplience team for a deep dive on why the content production process is broken and how Agile methods can generate significant improvements to content quality and velocity.
KEY TAKEAWAYS:
James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.
Craig is an expert in the strategy and delivery of digital commerce into retail. Retail is in the blood; Craig's family owned and ran the largest independent cycling retailer, Evans Cycles, up until 2009. His recent retail experience has been gained working 5 years at Marks & Spencer where he was responsible for strategy and delivery of digital in store, as well as one of the primary leads on the £150m Multichannel Foundation Programme. Other recent roles have included working for and with several other Tier 1 retailers GM/Clothing teams. Prior to Amplience, Craig worked as the Digital Director for a retail consultancy, REPL. Craig is also a regular speaker on the Conference Circuit and runs a popular retail blog - retail-innovation.com - which gets around 500 unique visitors a day.
For over 21 years Chris has managed content and digital strategies for such blue chip brands as Google, Michael Kors, Home Shopping Network, Travel + Leisure, U.S. News & World Report, The Tony Awards, Levi's, Marriott and many others. He specializes in the strategic combination of data, brand content and user-generated content to create highly immersive digital experiences that increase engagement and conversion.