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Transforming Content Productivity with Agile

November 6th 2018,
10am EST | 3pm GMT

Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as business's adopt more granular segmentation and personalization strategies.

Adopting the right solution begins with an understanding of why the current process is broken and why it cannot scale.

Join the Amplience team for a deep dive on why the content production process is broken and how Agile methods can generate significant improvements to content quality and velocity.


  • THE BROKEN PROCESS: Understand how broken, waterfall, content processes kill productivity and quality.
  • AGILE CONTENT PRODUCTION: Learn how Agile concepts can transform the productivity of creative and content workflows.
  • RECOMMENDATIONS: Use Amplience Diagnostic and Content Audits processes to build a Business Case for adoption of the Agile Content Production System.


James Brooke Founder & CEO, Amplience

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.

Craig Smith VP of Professional Services & Customer Success

Craig is an expert in the strategy and delivery of digital commerce into retail. Retail is in the blood; Craig's family owned and ran the largest independent cycling retailer, Evans Cycles, up until 2009. His recent retail experience has been gained working 5 years at Marks & Spencer where he was responsible for strategy and delivery of digital in store, as well as one of the primary leads on the £150m Multichannel Foundation Programme. Other recent roles have included working for and with several other Tier 1 retailers GM/Clothing teams. Prior to Amplience, Craig worked as the Digital Director for a retail consultancy, REPL. Craig is also a regular speaker on the Conference Circuit and runs a popular retail blog - - which gets around 500 unique visitors a day.

Chris Haines Headshot 220x220
Chris Haines Director of Consulting

For over 21 years Chris has managed content and digital strategies for such blue chip brands as Google, Michael Kors, Home Shopping Network, Travel + Leisure, U.S. News & World Report, The Tony Awards, Levi's, Marriott and many others. He specializes in the strategic combination of data, brand content and user-generated content to create highly immersive digital experiences that increase engagement and conversion.

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