According to the University of Cambridge Inclusive Design Toolkit ‘Pack shots fail to communicate critical information to shoppers, particularly on mobile devices. Mobile Ready Hero Images solve this problem by digitally representing the product and augmenting with off-pack communications. Mobile Ready Hero Images outperform pack shots in visual clarity tests and sales uplift A/B split tests.’
However, creating product images that conform to these standards requires complex and costly post-production work – resulting in static image files that do not work for responsive web design or apps. The Amplience Dynamic Media platform can generate images that conform to the guidelines dynamically – using advanced image compositing and text-to-image technology, to enable the automatic production of compliant product media.
Register now for the webinar, in which Ben Seymour and Ijaz Bhattee walk through live examples of Mobile Ready Hero Image production using the Amplience Dynamic Media solution.
What you’ll learn:
- How to create flexible Dynamic Media image templates that support the hero image standards
- How Point-of-Interest meta-data enables auto-crop and zoom on hard-to-view pack-shots
- Integrated image meta-data drives badge label automation.