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Migration from legacy Rich Media solutions to Amplience Dynamic Media

February 7th 2019,
11am EST | 4pm GMT

Leading retailers Argos,, Shop Direct, Theory and Bealls have migrated from their legacy rich media platform onto Amplience Dynamic Media, and benefited from enhanced media performance and more productive asset management tools.

Migration from Rich Media solutions to Amplience's Dynamic Media typically takes less than six weeks, and involves minimum effort from your team and zero disruption to existing services.

Along the way we take the opportunity to index all of your media in the Content Hub so it can be used in marketing campaigns and top-of-funnel merchandising, while we also tune your account for super-fast, load-balanced content delivery!


James Brooke Founder & CEO, Amplience

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.

Neil Mistry
Neil Mistry Senior Solutions Engineer, Amplience

Neil is an experienced Solution Engineer with a strong focus in all things about and related to content in the eCommerce world and surrounding ecosystems. As a long term Amplience employee with ranging roles including development, product, implementation, partner enablement and general consultancy, Neil is in a prime position to help customers and partners get the best out of Amplience.

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