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Migrating from Adobe® Scene7® to Amplience Dynamic Media - The Shop Direct Experience

Rich media production is crucial to the success of online retail teams. Amplience is the leading global alternative to Adobe® Scene7®, with over thirty migrations to Amplience Dynamic Media, including huge volume customers like Shop Direct Group and Otto Group, as well as leading brands like Desigual, Dunelm, JD Sports, Hanover Direct, Theory and Vince Camuto.

In this webinar, Paul Hornby, Head of Ecommerce, will take you through Shop Direct's seamless migration to Amplience. We will also take you through the key advantages that the Amplience platform offers over all leading Rich Media alternatives, and explore our proven migration methodology that can get you up-and-running in six weeks or less.

Fill in the form to watch the video today.

What you'll learn in this webinar:

Migration Activities from Adobe Scene7®

  • We have a strong track record for supporting retailers through a seamless migration to Amplience. Learn about the Shop Direct experience moving from Scene7® to Amplience.

How to Optimize Your Rich Media with Amplience Dynamic Media

  • Amplience’s flexible API support and pre-integrations with existing eCommerce systems reduce implementation risk and ensure that the full capability of the platform is deployed to maximum effect.

Detailed Demo

  • Our experienced solution team will demo the Amplience Dynamic Media solution.


Paul Hornby
Paul Hornby Head of Ecommerce, Shop Direct

Paul heads-up four teams within the Ecommerce Department: Content Development (implementation of our on-site promotional activity), iDevelopment (client-side development), SEO and Findability (Search, Navigation, Syndicated Content and Product Recommendations). In addition to this Paul is responsible for the overall On-Site eCommerce Strategy and acts as Chief Product Owner for the Connected Programme. This covers areas such as Personalisation, Find Product & Add To Basket, Site Performance, Content, Customer Onboarding, Product Reviews and our Mobile Apps. He also regularly represents eCommerce and deputises for Jonathan Wall both internally and externally, speaking at a variety of events both domestically and internationally.

Paul joined Shop Direct in 2006 as an entry-level Content Developer 18 months after graduating with a 1st Class Degree in Computer Science. He moved through several management roles before becoming Head of Front-End Development at the back-end of 2010, progressing to Head of eCommerce in 2012 and growing the role and department considerably over the past four-and-a-half years.

Highlights for Paul in 2016 were attending London Business School, articulating and mobilising our Product Structure vision, and winning eCommerce Team of the Year for the second consecutive year.
Outside of Shop Direct, Paul is married to Andrea and has his first child on the way. He is a keen Evertonian, and enjoys playing football and going to the gym.

Ben Seymour Director, Solutions Consulting, Amplience

Website imagery and rich media has been at the heart of Ben's professional activities since 2007, working with many of the largest eCommerce teams and most prestigious global brands on their eCommerce site imagery implementations. Ben is the author of "Practical Responsive Images", published by Five Simple Steps.

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