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Legacy dynamic (rich) media Migration to Amplience Dynamic Media

June 26th 2018,
11am EDT | 4pm BST

Amplience has successfully migrated over 100 leading sites from a legacy dynamic (rich) media solution to Amplience Dynamic Media, including market leaders like Gymboree, Theory, Tom Ford, Heritage Parts, 1-800 Contacts and Vince Camuto as well as some of the largest global retailers like the Otto Group. and Shop Direct and Argos in the UK.

The benefits of migration include better service and support, enhanced performance and more productive asset management tools to enable modern, mobile-first commerce experiences. Our migration process is tried-and-tested and takes no more than 2-6 weeks - with minimum involvement from your team and no disruption to the existing service.

Along the way we will migrate and index your product and marketing media and implement our Content Hub - so that you can start using your images and videos in all of your campaigns. In addition, we’ll tune your account for super-fast, load-balanced content delivery and better SEO performance.

Key advantages of Amplience Dynamic Media service include:

  • Enhanced product pages featuring more images with deep zoom, and integrated video
  • Multi-axis spin-sets and players enable visual inspection of complex products
  • Responsive visual marketing content optimized for any device and context
  • High productivity tools to automate key workflows resulting in improved productivity
  • Pre-built integrations with leading eCommerce platforms like SFCC and SAP Hybris


James Brooke Founder & CEO, Amplience

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.

Craig Smith VP of Professional Services & Customer Success

Craig is an expert in the strategy and delivery of digital commerce into retail. Retail is in the blood; Craig's family owned and ran the largest independent cycling retailer, Evans Cycles, up until 2009. His recent retail experience has been gained working 5 years at Marks & Spencer where he was responsible for strategy and delivery of digital in store, as well as one of the primary leads on the £150m Multichannel Foundation Programme. Other recent roles have included working for and with several other Tier 1 retailers GM/Clothing teams. Prior to Amplience, Craig worked as the Digital Director for a retail consultancy, REPL. Craig is also a regular speaker on the Conference Circuit and runs a popular retail blog - - which gets around 500 unique visitors a day.

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