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Headless Content & Commerce: Learn what it is and if it's right for you

Headless has become the buzzword du jour in the enterprise content and commerce solutions marketplace. 'Headless' is being included in RFPs, vendors are tossing the term around, and certainly analysts are talking about it. And while 'headless' as a term may be going mainstream, many struggle to define it, describe what it means to 'run headless', and what the real business, technical, and operations benefits of 'going headless' are.

In this webinar we will explore what headless content and commerce really means. We will also talk about how to determine if it is right for you, and what it means to the business, to how you operate, and to the development and technical teams who may be behind the interest in headless.


220x220 Brian Walker
Brian Walker Chief Strategy Officer

Brian Walker brings more than twenty years of experience in digital and omnichannel commerce, content, marketing, and customer experience solutions to Amplience. Most recently, Brian led global strategy for Accenture’s commerce and cx practice, with a focus on driving strategic commerce, content, and cx solutions for Accenture’s many global clients. Prior to joining Accenture, Walker served as a Chief Strategy Officer at SAP where he led strategy, marketing, channel and corporate development for the SAP Hybris and the Customer Engagement and Commerce business unit. Brian was a key member of the hybris software leadership team, leading strategy, prior to SAP’s acquisition of hybris. As Vice President and Principal Analyst at Forrester Research, Walker has authored many market defining reports in online and omni-channel commerce, in addition to having held senior roles at Expedia, Amazon, Otto Group, and Eddie Bauer in the past.

John Williams
John Williams CTO, Amplience

John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.

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Kelly Goetsch Chief Product Officer, commercetools & author of Microservices for Modern Commerce

Kelly Goetsch is Chief Product Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle. Prior to Oracle, he was a senior architect at ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementations. In his last years at ATG, he oversaw all of Walmart's implementations of ATG around the world.

Kelly has expertise in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce: Dramatically Increase Development Velocity by Applying Microservices to Commerce (O'Reilly, 2016) and E-Commerce in the Cloud: Bringing Elasticity to E-Commerce (O'Reilly, 2014).

He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.

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