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Diagnostics Webinar

February 21st 2018,
11am EST | 4pm GMT

The days of one-size-fits-all communication are over. To succeed in today's marketplace, business's must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes.

Join us for a deep dive into Diagnostics…


· What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.

· Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.

· Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.


Craig Smith VP of Professional Services & Customer Success

Craig is an expert in the strategy and delivery of digital commerce into retail. Retail is in the blood; Craig's family owned and ran the largest independent cycling retailer, Evans Cycles, up until 2009. His recent retail experience has been gained working 5 years at Marks & Spencer where he was responsible for strategy and delivery of digital in store, as well as one of the primary leads on the £150m Multichannel Foundation Programme. Other recent roles have included working for and with several other Tier 1 retailers GM/Clothing teams. Prior to Amplience, Craig worked as the Digital Director for a retail consultancy, REPL. Craig is also a regular speaker on the Conference Circuit and runs a popular retail blog - - which gets around 500 unique visitors a day.

Chris Haines headshot
Chris Haines Director of Consulting

For over 21 years Chris has managed content and digital strategies for such blue chip brands as Google, Michael Kors, Home Shopping Network, Travel + Leisure, U.S. News & World Report, The Tony Awards, Levi's, Marriott and many others. He specializes in the strategic combination of data, brand content and user-generated content to create highly immersive digital experiences that increase engagement and conversion.

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