Craig is an expert in the strategy and delivery of digital commerce into retail. Retail is in the blood; Craig's family owned and ran the largest independent cycling retailer, Evans Cycles, up until 2009. His recent retail experience has been gained working 5 years at Marks & Spencer where he was responsible for strategy and delivery of digital in store, as well as one of the primary leads on the £150m Multichannel Foundation Programme. Other recent roles have included working for and with several other Tier 1 retailers GM/Clothing teams. Prior to Amplience, Craig worked as the Digital Director for a retail consultancy, REPL. Craig is also a regular speaker on the Conference Circuit and runs a popular retail blog - retail–innovation.com - which gets around 500 unique visitors a day.