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Content Audit Webinar

January 31st 2018,
11am EST | 4pm GMT

It's no secret that delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

An Amplience Content Audit analyzes a retailer’s content through the eyes of the shopper, and scores that content at category-level using four key dimensions, each representing best practice in digital retail.

Join us to see why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.

Wednesday, January 31st

4pm GMT/11am EST

WHAT YOU'LL LEARN:

  • Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience

  • Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access

  • Product Category Scoring: Highlighting effective and ineffective content and benchmarking against the competition


Speakers

Gabrielle O'Hare
Gabrielle O'Hare Content Queen

Gabrielle has been helping retailers with their content strategy & production for over 12 years and runs Content Queen, a content planning and production agency. She’s planned and produced content for many leading UK retailers, including B&Q, Travis Perkins, Pets at Home, DFS and Wilko and until recently, was running Argos in-house production studio. Her main focus areas are building scalable content solutions that enhance the customer shopping experience, creating and producing multi-channel content, and developing personalized content strategies.

Chris Haines
Chris Haines Director of Consulting

For over 21 years Chris has managed content and digital strategies for such blue chip brands as Google, Michael Kors, Home Shopping Network, Travel + Leisure, U.S. News & World Report, The Tony Awards, Levi's, Marriott and many others. He specializes in the strategic combination of data, brand content and user-generated content to create highly immersive digital experiences that increase engagement and conversion.


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