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Content Audit: Home Improvement/DIY Webinar

August 7th 2018,
10am EDT | 3pm BST

Delivering engaging digital content is the key to building customer relationships online, but how is your content performing?

Amplience Content Audits score the effectiveness of retail content at product category level, viewed through the eyes of the shopper, measured across desktop, mobile and app.

This webinar will show how we approach auditing content and scoring the online customer experience. We’ll be sharing new insights and using real data based on our latest audit featuring thirteen home improvement brands, in three global markets.

Find out why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.

WHAT YOU'LL LEARN:

  • Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience
  • Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access
  • Product Category Scoring: Highy effective benchmarking when viewed against competitor data

Speakers

Chris Haines Headshot 220x220
Chris Haines Director of Consulting

For over 21 years Chris has managed content and digital strategies for such blue chip brands as Google, Michael Kors, Home Shopping Network, Travel + Leisure, U.S. News & World Report, The Tony Awards, Levi's, Marriott and many others. He specializes in the strategic combination of data, brand content and user-generated content to create highly immersive digital experiences that increase engagement and conversion.

gabrielle-ohare
Gabrielle O'Hare Content Planning Director at Soap Studios

Gabrielle has been helping retailers with their content strategy & production for over 12 years and is the Content Planning Director at Soap Studios, a content planning and production agency. She’s planned and produced content for many leading UK retailers, including B&Q, Travis Perkins, Pets at Home, DFS and Wilko and until recently, was running Argos in-house production studio. Her main focus areas are building scalable content solutions that enhance the customer shopping experience, creating and producing multi-channel content, and developing personalized content strategies.


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