Delivering engaging digital content is the key to building customer relationships online, but how is your content performing?
Amplience Content Audits score the effectiveness of retail content at product category level, viewed through the eyes of the shopper, measured across desktop, mobile and app.
This webinar will show how we approach auditing content and scoring the online customer experience. We’ll be sharing new insights and using real data based on our latest audit featuring thirteen home improvement brands, in three global markets.
Find out why Content Audits are becoming an invaluable tool in determining a retailer’s online content strategy.
WHAT YOU'LL LEARN:
- Shopper Journeys: Content viewed through the lens of the customer and audited across the desktop, mobile and app experience
- Methodology and the 4 Key Dimensions: Brand, Product Information Quality, Rich Media Experience and Access
- Product Category Scoring: Highy effective benchmarking when viewed against competitor data