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Adopting a headless front-end: Challenges, trade-offs and benefits

‘Headless’ has gone mainstream, with more and more businesses looking to take advantage of what an API-first content, commerce, and marketing solution can do for them and their customer experience. Many of these businesses will look to pull that together inside a more agile, decoupled front-end.

But what are the considerations, what are the trade-offs, and what are some of the hidden challenges of using one of these modern, agile front-ends for a complex commerce site? What is the difference between building versus buying?

Join us to explore these questions and understand all the options, and the pro’s and con’s for your business.


Drew Lau HeadShot
Drew Lau VP Product, Mobify

Drew is a 12 year Ecommerce industry veteran, experienced in leading product teams via strategy and roadmap. Passionate about making shopper experiences and developer experiences amazing.

The Mobify Platform is a Front-end as a Service for building fast, engaging Progressive Web App (PWA) experiences across mobile, tablet, and desktop – all with a single unified codebase. It sits on top of your ecommerce, CMS, and third party platforms to separate the front-end and backend, enabling a best-of-breed approach to ecommerce and unlocking agility across the organization.

James Brooke Founder & CEO, Amplience

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.

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