- Core content about our vision, narrative and funding
- A press release
- An online ‘video event’
- Promotion to the event to drive interest
- Dedicated media
- Updates to key touch points: blogs, social media, investors sites, etc.
- Communications - to employees, customers, and partners
2022 Funding Announcement - TEST
The announcement of our new funding, which will drive thousands of visits to our site and social media touch points, serves as an important event to:
Share our vision and updated narrative more broadly
Communicate momentum and leadership in the category - to help with current and future deals and partnerships
Create excitement for Amplience as an employer and partner
To this end, we will create a go-to-market program and online event to maximize this impact. This GTM will be executed by Y January and include the items listed under the GTM plan.
Funding & Vision Announcement Goals:
- To reach the widest audiences possible across customers, prospective buyers, industry influencers, investors, partners and potential employees
The GTM will include the following elements and need to be ready to ‘launch’ on January 27 at 11:00 am ET/4:00 pm GMT. All public communications will be held until this day