Seducing the customer with content

A conversation with Kipling.


  • Taking a headless approach to digital content and commerce
  • The flexibility and agility to adapt after Covid-19 hit
  • Advice for other retailers looking at going headless
  • The change in mobile usage by Kipling customers

Making light work of complex content.

When the team at Kipling saw what headless could do, it just made sense. The bags, luggage and accessories brand wanted to target new customer segments, and needed content and experiences delivered across multiple regions, in different languages, and across an array of channels. Flexibility was paramount.

Jurgen Derycke, Digital Sales & Marketing Director of Kipling, and Els De Kort, Digital Marketing Manager of Kipling, joined James Brooke, Founder and CEO of Amplience, to discuss their move to headless, dealing with content creation for multiple channels and creating omnichannel experiences.