Experience Management is going to be the next step in your headless journey. And it’s close. If you’re starting to look at Progressive Web Apps to elevate your mobile performance then you’ll soon be leaving your legacy ecommerce platform. And you’ll soon have a content team worried about how they create and curate their customer experiences without the admin console they’re used to.
But give them intuitive, visual tools to configure the experience, without the need for a developer, and you’ll have more than a happy team. You’ll have an entire storefront that can be managed and delivered in content, not code.
IF YOU WANT THE FREEDOM TO DO MORE, YOU WANT DYNAMIC EXPERIENCE MANAGEMENT
great for content
- Combine product and lifestyle content to create rich landing pages
- Manually merchandise to create curated product categories
- Define menu structures and mega menus
- Automate production of personalized landing pages
great for developers
- Move the storefront experience configuration into content, not code
- Make the PWA experience extensible for merchants and marketers
- Reduce development complexity and change overhead
- Simplify the production of complex dynamic views
ULTIMATE PERFORMANCE. ULTIMATE CONTROL.
MANAGE IN CONTENT NOT CODE. IT’S THE FLEXIBILITY YOU ALWAYS WANTED BUT NEVER THOUGHT YOU’D GET.
If you’re consistently getting the message that you need to fix your navigation, better combine product info with lifestyle inspo and make performance so good it’s unnoticeable, then it’s likely that your current web CMS is not doing what you want, or need, it to do. Mainly because the web CMS was built for another era, where the desktop reigned and browsers were dumb terminals for pages of HTML content. This isn’t our world anymore.
Making the move to headless breaks this paradigm, freeing content delivery from the constraints of the web CMS and enabling Progressive Web Apps (PWAs) to be used as the storefront head because content is now delivered as data, not HTML.
As a result, the web CMS as we know it has disappeared, and with it some of the tools that were used by content teams to create, update and maintain the storefront experience. Which is perhaps why you might be facing some resistance to adopting a fully headless stack.
To solve this, we’ve extended the core tools of Dynamic Content with a range of additional controls so you can create and configure:
- Navigation and menus
- Views containing product and non-product data
- Screen layouts
- Views containing functional components
- Dynamic landing pages
These experience management tools are simple and intuitive. And they fully exploit the high performance content delivery APIs of Amplience so you can model, manage and deliver your complete storefront experience in content, not code.
Create localized navigation and segment specific landing pages with ease. Get unprecedented performance without any loss of control. This is full fat experience management with no need to compromise.
Say goodbye to the head. And hello to freedom.