Our highlights:
- Modular content means improved localization, brand discovery, product conversion, enables personalization and supports increased agility at scale
- Examples of businesses successfully using modular content
- How people, process and technology must adjust to embrace modular content
Creating content, piece by piece.
Delivering large amounts of content is a huge task for any marketing team, let alone contemplating all the different channels it needs to be on. So, being able to reuse content is key for any businesses in being able to efficiently build out personalized experiences at scale.
Modular content offers the solution. An easy way to piece and connect together smaller content components, modular content lets teams literally break down the problem into something much more manageable.