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Vince Camuto Chooses Amplience for Dynamic Imaging and Video

May 24th, 2016

Amplience, the leading Content-as-a-Service platform for retailers, today announced that Vince Camuto has chosen the company to manage its visual imagery and dynamic media needs across its online property.

The Vince Camuto brand was launched in 2005 and quickly grew to become a leading designer of men’s and women’s shoes, apparel and accessories. Vince Camuto had been utilizing a legacy dynamic media solution to serve all sizes, resolutions and formats on its home, grid and product pages, but it lacked an easy way to create rich and responsive experiences that engaged and inspired shoppers. Publishing beyond basic product imaging required time consuming front-end development. The brand needed a new, modern approach.

Vince Camuto turned to Amplience to address its dynamic media needs. Amplience enabled the brand to improve efficiencies around day-to-day dynamic media requirements and integration with its existing ecommerce platform. The Big Content Cloud provider was chosen for its ease of use and comprehensive approach to content management and dynamic imaging.

“The Amplience Big Content Cloud has enabled our brand to deliver an online shopping experience that engages our customers and matches the high quality of our products, without relying on multiple vendors or making huge financial investments,” said Diana Takach, SVP E-Commerce, Vince Camuto. “Amplience’s dynamic media offerings help us truly engage with our ecommerce customers and enable them to understand and interact with our products online in a way that wasn’t possible before.”

“For online shoppers, the ability to connect with products is one of the biggest drivers to sale,” said Rory Dennis, founder and GM, Amplience. “Sophisticated dynamic media helps brands create interactive and engaging multi-channel shopping experiences. Amplience is proud to work with leading brands like Vince Camuto to help deliver a cutting edge ecommerce experience that complements the brand’s image and offerings.”

Phase one of the implementation will deliver advanced dynamic media capabilities. Moving forward, Vince Camuto plans to work with Amplience to increase its use of interactive content and begin utilizing user generated content across its website.

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