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Theory Chooses Amplience for Superior Content Creation and Management

January 27th, 2016

Amplience, the market leader in mobile-first content production solutions for retailers, today announced that Theory has chosen Amplience Dynamic Media to manage its product media production.

Theory, a provider of men's and women's contemporary apparel, needed a flexible way to create, publish and manage content on a day-to-day basis. The company was producing an increasing amount of fresh content, and its previous content management system lacked the advanced merchandising features needed to maximize its growing library of assets.

Theory turned to Amplience for its advanced ecommerce asset management capabilities and its "content for commerce" approach to merchandising. With Amplience, Theory will be able to easily implement banners, movable carousel pages, embedded video and other rich media elements throughout its site. The Amplience Big Content Cloud will enable the company to run the full gamut of content, keep assets fresh and produce new content without necessitating deep developer involvement, extensive time or financial investment.

"The importance of high performing content in today's ecommerce landscape cannot be overstated," said Rory Dennis, founder and GM of North America, Amplience. "Visual content assets are the face of a brand's online presence and the principal way in which an ecommerce retailer engages its customers, so they must be appealing, fresh and high performing. Amplience is proud to work with leading brands like Theory, and we look forward to helping elevate its online content and ecommerce presence."

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