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Shop Direct Chooses Amplience to Enhance Online and Mobile Customer Experience

February 12th, 2015

Amplience, the leading provider of content marketing technology for ecommerce, today announced that Shop Direct, the UK and Ireland’s leading multi-brand digital retailer, has chosen the Amplience ‘Big Content’ Platform to enable it to manage the customer experience across all of its brands.

The retailer’s digital department store websites have over a million online visitors every day, and 86 percent of the group’s sales are now from online purchases, so ensuring a high-level online customer experience is a top priority.

To excel in the new visual, mobile and social online world, Shop Direct turned to Amplience Dynamic Media, which gives business users the tools they need to automate how every visual asset is displayed across their online stores. From this unified platform, users can adapt a single asset for different devices and screens without complex development In addition, Amplience helps Shop Direct ensure that site content remains visually fresh and that its brands can respond quickly to new product releases and promotions.

“Shop Direct always strives to deliver a visually rich and engaging digital shopping experience for our customers, no matter how they choose to connect with our brands,” said Sam Barton, head of user experience at Shop Direct. “Since deploying Amplience Dynamic Media, we’ve seen distinct improvements in speed and agility in media sharing across our brands. Amplience has also enabled us to incorporate content such as interactive video and rich shoppable content, that we couldn’t have even considered on our previous platform. Ultimately, this enables us to deliver a cutting edge online and mobile experience for our customers.”

“The definition of a high-level retail experience has changed dramatically in recent years, and so too have the ways that retailers deliver that experience,” said James Brooke, CEO and Founder, Amplience. “Today’s retailers must focus on ensuring that their customers enjoy a first-class online and mobile experience, and a big component of this is supplying engaging and interactive content. By utilizing Amplience, Shop Direct has been able deliver a superior online and mobile experience for its customers. We’re thrilled to have helped them to that end, and we look forward to a continued relationship in the future.”

About Shop Direct
Shop Direct is the UK’s fourth largest online retailer, with annual sales of more than £1.7 billion. Our digital department store brands include, which is now a £800 million brand, and receive over a million website visits every day.

We exist to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.
We sell over 940 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

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