Amplience, the platform for Retail Engagement, announced that Mizuno, a Japanese sports equipment and sportswear brand, is utilizing its Dynamic Media solution to manage product throughout their online store. Established in 1906, Mizuno prides themselves on selling a wide variety of sporting goods for many different types of athletics including golf, baseball, softball, volleyball, and running. Amplience’s solutions enable Mizuno to easily create engaging and responsive experiences across all devices and channels to enhance the customer journey.
In their quest to find a usable and customer friendly solution, Mizuno searched for a platform that could manage all its digital content, specifically product imagery and video. Looking to provide their customers with an interactive online shopping experience, Mizuno turned to Amplience to help their content standout in an extremely competitive landscape.
Utilizing Amplience’s Content Hub, Mizuno will be able to unify its product content, images, videos and other document assets into a single library. Its Dynamic Media solution will then help Mizuno optimize all that content across its many channels. Amplience’s solutions provide Mizuno with a simple dynamic method to adapt images for any context, and provide images with high-definition zoom showing the rich detail of its products.
“Our customers are experienced athletes of all types, who are passionate about their sports. When they look to buy sportswear or equipment, they turn to us because we know sports and don’t compromise on the details. This needs to be translated across all of our platforms – when our customers shop our online store, they expect to see the quality of our products” said Keith Neely, VP of Digital Marketing and eCommerce at Mizuno. “Showcasing the detail in our gear helps to set us apart from other sports brands. That’s why product imagery is an essential part of our online store and website. It’s important that our customers know what they’re purchasing when they buy from us and strong visuals help to do that.”
“Amplience’s solutions are designed to help brands stay fresh and relevant in a highly-competitive retail environment,” said James Brooke, CEO and Founder, Amplience. “We’re excited to working with Mizuno to build the high-quality experiences that allow customers to interact with their products and examine them.”