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JD Williams use Amplience to build rich, engaging content experiences

June 2nd, 2015

‘Big Content’ Platform Delivers ‘mobile first’ content solution

Amplience today announced that JD Williams, the UK’s leading direct home shopping company has implemented the AmplienceOne platform, in order to transform, and streamline how it delivers rich, engaging customer experiences.

JD Williams has over 20 brands providing a huge selection of clothing and other products for all ages and sizes. It has a long history of using rich product images within its brand catalogues, and realized the potential that Amplience’s platform gave it to extend this rich imagery into its online brands

JD Williams is using AmplienceOne to integrate commerce functionality into its rich product content. JD Williams is now able to create interactive carousels, lookbooks, shoppable hotspots, and “shop the outfit” modules. JD Williams’s team is also able to use video as a shoppable tool, meaning that shoppers can easily explore products featured in branded, lifestyle videos.

All of this can be created without complex development work, using AmplienceOne’s user-friendly interface, JD Williams can now build and launch products quickly, as part of its continuous campaign process.

“Integrating great content into the customer journey, and leveraging that content to engage customers and inspire more conversions is essential to succeeding in today’s online retail world,” said James Brooke, founder and CEO of Amplience. “Retailers who manage to connect content and commerce to create a unified customer journey will see improvements in customer engagement and ultimately their bottom line. By using Amplience, JD Williams, are able to create exactly this kind of content that customers are able to interact with and become inspired by. We are thrilled to see the great work that they are doing already.”

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