Amplience, the Big Content Cloud, today announced that Hanover Direct, a provider of traditionally made linens and home goods, has implemented the Amplience solution for Demandware, including the Rich Media Cartridge. Designed to enhance media production capabilities, the cartridge enables product and lifestyle media, created using Amplience, to be seamlessly published from within the Demandware Business Manager.
The Amplience Big Content Cloud improves content creation for brands operating on the Demandware platform by increasing support for rich content and media that drives conversion and brand value. Hanover Direct’s further investment in Amplience’s Demandware solution is an expansion of the existing partnership between the brands, building on the migration of the retailer’s omnichannel digital assets to the Amplience Big Content Cloud earlier this year. The deal also represents a growing partnership between Amplience and system integrator PixelMEDIA, who deployed the solution.
“Content plays an increasingly important role in today’s retail landscape,” said Thomas Obrey, CTO, PixelMEDIA. “While the growing focus on content provides certain opportunities, without the right tools the management of that content also presents significant challenges. PixelMEDIA is proud to work with leading brands like Hanover Direct to facilitate content production and help them master the big content challenges inherent in reaching sophisticated multi-device consumers.”
The Amplience solution for Demandware, which includes the Rich Media Cartridge, makes it easy for brands to embed responsive product images and videos into the consumer journey, to drive purchase inspiration.
“Hanover Direct is well-renowned for traditional craftsmanship and product quality, and we’re proud to work with them to ensure that quality translates through all digital channels,” said James Brooke, CEO, Amplience. “The Amplience Big Content Cloud is designed to help brands stay fresh and relevant in today’s competitive environment by facilitating the publication of rich lifestyle and product content across channels. We look forward to expanding our relationship with Hanover Direct and to helping them drive success in today’s content-saturated world.”
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