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Halfords optimises promotions with Amplience

February 28th, 2012

Halfords has chosen the Amplience Platform to create and manage interactive content across its multichannel eCommerce website, The solution enables Halfords to make more effective use of key promotional areas across key landing pages. Very rich, interactive Amplience content modules have replaced static promotional content to transform click through and conversion rates. To date, customer interaction with promotional content has risen by 300%.

James Brooke, CEO at Amplience, commented: “High traffic landing pages represent the number one opportunity to improve deliver a more compelling brand experience online, and consumer research tells us that 65% of online shoppers are more likely to buy when they engage with interactive content. We are delighted that Halfords has chosen Amplience Platform as a means to seize this opportunity, as it aims to optimize the overall performance of its eCommerce site and drive more sales.”

Halfords’ Amplience solution uses highly functional templates to ensure that images, text and call to action elements with data driven merchandising feeds can be combined to create new promotional content modules in minutes and without technical intervention. As a result, Halfords category managers now have complete control over online promotions, refreshing and updating Amplience content modules as often as they like and at very low cost.

According to Jon Asbury, Channel Development Manager at Halfords, Amplience enables his team to promote more products across high traffic pages, whilst delivering a more engaging site experience that encourages deeper consumer connections with the brand.

He said: “We chose Amplience because the platform offered a unique and innovative solution that enables the Halfords eCommerce team to manage promotional content more effectively on key landing pages. We have been very happy with the results since implementation and the solution has certainly delivered on its promise. We can see exciting future developments in mobile commerce, a key area of our business.”

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