Furniture Village, the UK’s largest independent furniture retailer, has chosen Amplience to manage its media assets and content production workflows, in pursuit of a richer content experience that highlights the quality of its product.
Georgina Stoaling, Director of Ecommerce at Furniture Village said: “As part of our ongoing digital strategy, we want to show our customers the quality of our product in the most engaging way. This means delivering richer digital experiences and interactive elements that showcase the different fabrics and present our products not just as individual items, but as part of a room set.
“Amplience offer a single, robust solution that simplifies the entire digital content production, management and delivery workflow, including user generated content management. This, along with straightforward Demandware integration, made it an obvious choice for us.”
The retailer will deploy the Amplience Big Content Cloud as part of it’s ecommerce infrastructure in the first quarter of 2016.
James Brooke, Amplience CEO commented: “We are delighted to be working with the Furniture Village team and we’re looking forward to helping them to realise the commercial and brand engagement benefits that come with richer digital content experiences.”
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