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Express Gifts Deploys Amplience For Big Content Management

June 23rd, 2016

Express Gifts, the multi-channel retailer that offers apparel, gifts, homewares, electrical, and beauty products, has gone live with the Amplience Dynamic Media and Content Hub solutions on their brand sites, Ace and Studio. Dynamic Media has allowed Express Gifts to deliver rich, engaging product and promotional media to all channels.

The Amplience Big Content Cloud will significantly strengthen the retailer’s ability to create brand and marketing driven content, generating sophisticated merchandising experiences – all from a single easy to use platform. In addition, Amplience offers seamless integration with its chosen eCommerce platform, IBM® WebSphere® Commerce.

James Brooke, Amplience CEO commented: “We are delighted to be working with the Express Gifts team and we’re looking forward to helping them build rich shopping experiences that drive conversion.”

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