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Brown Thomas Selects Amplience to Power Content Strategy

April 13th, 2016

Brown Thomas, the Irish luxury fashion and beauty retailer and part of the Selfridges Group, has chosen Amplience to manage its digital media assets.

The Amplience Big Content Cloud will significantly strengthen the retailer’s ability to create brand and marketing driven content incorporating rich product and user generated content (UGC) – all from a single easy to use platform.

The move is part of a website redesign and move to the Demandware platform – one of a number of platforms with which Amplience offers seamless integration.

James Brooke, Amplience CEO said: “Since 1849 Brown Thomas has been synonymous with luxury, beauty and integrity. I am delighted this landmark store in Ireland has chosen Amplience to help share those qualities online in the digital age.”

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