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BHS Deploys Amplience To Power Its Online Strategy

April 6th, 2016

BHS, the iconic British high street brand and retailer of clothing, homeware, lighting and furniture retailer, has chosen Amplience to manage its digital media assets as part of a complete overhaul of its current eCommerce offering. The move allows the retailer to move to its own eCommerce platform and deliver a greatly improved customer experience.

After assessing other competitors, BHS decided that the Amplience Big Content Cloud was a better fit. Built for a content-rich retail environment it offers the greatest agility and reach, while making it easy to raise the content quality. In addition, Amplience offers seamless integration with its chosen eCommerce platform, IBM’s Commerce on Cloud.

James Brooke, Amplience CEO commented: “We are delighted to have won the confidence and business of this leading UK brand. Amplience Big Content Cloud will allow it to react quickly to trends while keeping productions costs and time to market down to a minimum.”

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