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Anthropologie turns to Amplience

February 28th, 2012

Anthropologie turns to Amplience to slash the cost of delivering a richly interactive retail brand experience online.

Leading women’s fashion brand, Anthroplogie, has worked with Amplience to achieve a 75% saving in the cost of delivering very rich, interactive content across its European eCommerce website. The brand turned to the Amplience platform as a means of ensuring that anthropologie.eu mirrors the experience delivered by its US counterpart, without the need for a large team of rich media developers.

Amplience content modules dominate the site’s home and key landing pages, merchandising hot looks and outfits using stylish, large format imagery enhanced with data-driven hotspots. The Amplience content modules have proven a highly cost effective way to communicate Anthropologie’s distinctive brand online, whilst engaging consumers more deeply and driving more sales.

Michael Robinson Head of eCommerce at Anthropologie, said: “Amplience gives us the ability to deliver a recognizable Anthropologie brand experience for our European customers, without the need for expensive technical and developer skills. It allows us to deliver rich interactive merchandizing content all over the Anthropologie site, without hiring teams of developers, or engaging costly agencies.

“We’ve been delighted with the results and have gradually used Amplience to transform more and more of our key landing pages. It has proven an incredibly powerful way to deliver a differentiated online retail experience whilst driving up conversions and AOV. Of perhaps even greater benefit, each additional module is quick and easy to deploy and we are able to respond rapidly to competitors and opportunities with new and engaging merchandising content.“

At present, Anthropologie is using the Amplience platform to transform its home and landing pages, as well as its digital catalogue. In addition, it will soon adopt the latest Amplience release, to take advantage of its unique analytics capability and as a means to deliver the same rich, interactive experience to mobile and handheld devices – thanks to its support for HTML5.

Robinson added: “The addition of Amplience Analytics is an exciting development and will enable us to understand in detail how our interactive content is performing, what works and what doesn’t. That will allow us to constantly learn from our customers to make sure we promote the products they want in a way that resonates with them – an aim that is at the heart of our brand.”

James Brooke, Amplience CEO and co-founder commented: “Clearly we are delighted to see a distinctive fashion brand like Anthropologie embracing the Amplience platform as a means of engaging with its customers more deeply. “

Amplience content is proven to drive double digit increases in conversion and AOV and we are confident this will be further re-enforced by the performance of Anthropologie’s landing page modules. We are also excited to see the brand use Amplience to deliver the same differentiated experience for mobile and handheld users.”

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