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Amplience and RichRelevance Announce Open eXperience Cloud for Brands and Retailers

June 19th, 2018

Strategic Alliance Provides a Best-of-Breed Alternative Joint Solution for Dynamic Content Personalization

Amplience, the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service, and RichRelevance, the global leader in Experience Personalization, today launched a joint go-to-market solution called the Open eXperience Cloud (OXC) that gives brands the power to deliver mass-personalized experiences via digital touchpoints.

Recognizing the need to engage with customers through relevant digital content and provide them with truly memorable digital experiences, Open eXperience Cloud combines Amplience’s dynamic content delivery with RichRelevance’s content personalization capabilities to deliver a best of breed solution that bridges the gap between marketing and commerce clouds.

Open eXperience Cloud integrates with existing commerce such as SAP Hybris and marketing systems such as Adobe to provide digital businesses with the ability to deliver on individualized and personal experiences at scale, with relevant content in a responsive and contextual setting whilst also engaging customers with tailored brand story-telling.

Open eXperience Cloud allows users to scale their content marketing quickly and effectively with integrated content intelligence and lifecycle management. Brands and retailers can quickly deploy content to all digital touchpoints and reap the benefits immediately with a dynamic combination of images, banners, hero content and more, tailored to the individuals’ device as well as adjusted by their propensity to engage with the brand by monitoring user behavior and interaction data, all in real time.

James Brooke, Founder and CEO of Amplience, commented: “We’re very excited to partner with RichRelevance, bringing to market an open and innovative software solution that will truly benefit end-user focused businesses. Open eXperience Cloud will give digital business leaders the ability to create meaningful and memorable customer experiences that increase spend and build brand loyalty by utilizing their existing solutions and platforms without heavy investment in new technology.”

Raj Badarinath, VP Marketing and Ecosystems at RichRelevance, commented: “The digital landscape is more competitive and complex than ever. Customers are sometimes not aware that there are better choices than the large monolithic players when it comes to dealing with dynamic content personalization. Our work with Amplience on the Open eXperience cloud challenges the status quo and brings openness and choice to the market.”

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