Amplience, the leading on-demand Big Content Platform, today announced that Panasonic North America has chosen the company to manage its visual assets across eight North American groups, including Shop.Panasonic.com and Panasonic.com.ca, its U.S. and Canadian ecommerce sites.
Before choosing Amplience, Panasonic North America was using a custom built asset management system that allowed members of multiple business groups to independently upload assets. The process was cumbersome, and there was no central location for images. The company recognized the need to consolidate its visual assets and sought to create a single repository to house all assets and facilitate easy sharing across business units.
The Amplience Big Content Platform transforms content creation, management and delivery by allowing brands to seamlessly unite content and commerce. Panasonic North America chose Amplience for the breadth of its service and for its ability to deliver not only first class asset management, but also additional functionality, including interactive merchandising and dynamic media.
Following implementation, Panasonic North America's visual assets will be stored under one umbrella, making image sharing easy across divisions and drastically cutting the time needed to locate assets.
"In today's digital retail world, ensuring effective asset management across properties is more critical than ever," said Rory Dennis, founder and GM, Amplience. "The ecommerce space is competitive, and sub-par asset management can result in reduced employee productivity, poor user experience and lost sales. Amplience is dedicated to helping leading brands like Panasonic deliver the highest quality experience possible -- for both employees and consumers -- via efficient and effective asset management. We look forward to working with the brand and helping them reach their asset management goals."
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