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Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

February 6th, 2018

Amplience today announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content.

With the Amplience platform, forward-thinking retailers can deeply engage consumers by delivering inspiring digital content across multiple customer touchpoints. Amplience will be demonstrating Dynamic Content, which enables retailers to provide contextual shopping experiences, and deliver the storytelling necessary to meet today's retail engagement challenge. Dynamic Content solves the planning, management, production and delivery of powerful retail storytelling at brand, category and product level.

The company will also showcase its Content Audits and Diagnostics solutions. Content Audits provide a rich framework for evaluating retail content strategy, while Diagnostics provide content operations teams with an analysis of current content production processes. Amplience will focus on how using lean tools provides a roadmap to significantly higher content velocity thereby fueling personalized shopper experiences.

Sessions will cover how retailers can end today’s content production and publishing bottlenecks, and assess the performance across all channels. Panel discussions will allow attendees to question and learn from retail experts that have successfully transformed their retail engagement strategies.

The February 22nd Retail Engagement Summit is taking place in New York at Sandbox Studios. The March 6th London Summit will be held at the IET London in Savoy Place.

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