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Amplience Forms An Alliance With vzaar To Enhance Online Video for Retailers

May 24th, 2011

Web video gives online retailers the edge to increase sales conversions.

May 24, 2011 – London, UK – vzaar, one of the world’s leading online video platforms for business and eCommerce video, today announced its selection as the business video platform of choice by Amplience, the on demand commerce content management platform.

“Video is one of the proven mediums for effective selling online, but the degree of success depends on how well it is delivered,” said James Brooke, co-founder and CEO of Amplience. “Online retailers and eCommerce sites need to deliver video content that is engaging with sophisticated interactive elements and eye-catching imagery that reflects their brand.”.

Stephen McCluskey, CEO of vzaar, commented that they are delighted to partner with Amplience, which is a “vibrant, forward-thinking company who understand the power of video for enriching the online experience”.

By using the vzaar video platform, Amplience’ retail clients (which include Halfords, Kiddiecare, LK Bennett, A-Wear and Heal’s) are now able to quickly upload video portfolios and then easily create interactive video merchandizing content that integrates vital “call to action” elements, such as clickable hotspots. By using vzaar’s analytics capabilities, they can measure and optimise their video content effectiveness.

Brooke added, “Amplience chose to work with vzaar because of its excellent reputation for customer service and support, its commitment to creativity and innovation, as well as the range of developer tools and features it offers.”

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