Labelux, the global provider of high-end lifestyle brands, has selected the Amplience Adaptive Media Platform (AMP) to enable it to rapidly deploy engaging, interactive rich-media experiences for its brands.
Labelux, which encompasses several luxury retail companies, has already implemented Amplience with Italian accessories brand Zagliani and footwear provider Jimmy Choo’s Choo World and is planning to roll out the use of Amplience content across its Belstaff and Bally brands this year.
Nicola Becerra, Digital Production Manager, Labelux commented, “The Amplience Adaptive Media Platform enables us to maintain the richness of content and quality of experience that engages our customers, as well as create and deliver these interactive experiences across all channels far more quickly and cost effectively than alternative technologies.”
James Brooke, CEO, Amplience commented, “As a provider of high-end luxury goods, Labelux needs an online platform that enables the delivery of a rich, engaging customer experience to complement its products and image. Amplience is dedicated to helping our customers showcase their brands in a way that reflects and supports the quality offerings they’re providing. We’re thrilled to be working with Labelux to this end and look forward to continuing the relationship with its expanded brands moving forward.”
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