Amplience, a leading provider of rich-media solutions, announced recent innovations in retail and ecommerce technology, the Amplience Video Marketing Solution.
Video Marketing, part of Amplience’s Adaptive Media Platform, is the first off-the-shelf SaaS based solution for digital commerce, enabling retailers to deliver an immersive online experience to rival brick and mortar stores. With omnichannel innovation becoming a greater focus in US retail – as well as a prominent discussion topic at the Shop.org event – video is an increasingly popular channel for customers to effectively interact with brands in an appealing way.
In addition to creating engaging, interactive digital commerce experiences, the Amplience Video Marketing solution allows retailers to directly merchandize products with built-in tools that facilitate direct purchase from the video itself. Numerous brands have already benefited from the Amplience solution, including Irish women’s clothing provider A|wear, which saw a 30 percent uplift in conversion rates following implementation of the technology.
“Today’s consumers have a new standard for how they interact with retailers and what contributes to their purchase decision making,” said Rory Dennis, general manager, Amplience. “Video merchandizing technology caters to the evolving demands of these shoppers, who expect a more interactive experience and are more likely to embrace digital technology than their predecessors. Video is paving the way for the next generation of retail merchandizing, and Amplience is excited to be at the forefront of helping customers capitalize on this innovative new technology and assisting leading brands with their twenty-first century retailing needs.” Amplience will be demonstrating how its adaptive media solutions can improve online retail conversions at the Shop.org Annual Summit, booth 453.
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