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Amplience Appoints Leading UK eCommerce Technologist John Williams as CTO

June 28th, 2010

New CTO Appointment Critical to Global Expansion & Technology Development Strategy.

London, 28th June, 2010 – Amplience, creators of the market leading SaaS based Interactive Merchandising solution, today announced the appointment of John Williams as CTO. Formerly CTO at LBi, Europe’s leading digital agency network.

Prior to joining Amplience Williams was with LBi for ten years and has over 15 years’ experience in delivering large scale online platforms for leading retail, media and financial services brands like Alliance Boots, HMV, Waterstone’s, Universal, Comet and Lloyds TSB.

“We are delighted that John has joined Amplience at such a crucial point in our evolution,” commented James Brooke, CEO at Amplience. “There’s no doubt that John brings deep insight into the challenges faced by multi-channel retailers as they seek to capitalise on fast changing consumer behavior. John will ensure that future development of the Amplience platform will offer retailers a compelling solution to their multi-channel brand experience challenges. In addition, we are opening new markets for Amplience. Our infrastructure needs to scale to accommodate thousands of retailers globally. ”

“The way that consumers interact with retail and consumer brands is changing fast with the adoption of ubiquitous broadband, new mobile devices and social media. Consumers are seeking out rich, joined up multi-channel experiences that are integrated, entertaining and transactional.”

“At Amplience they’re a passionate group of people working with a very promising piece of technology and so I’m delighted to be joining the team at this exciting stage,” added Williams. “Amplience Interactive Merchandizing already delivers great ROI for retail and consumer brands. Our plans for the next version of Amplience will extend the reach of our content to new devices and to in-store and outdoor advertising media.”

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