Amplience, the platform for Retail Engagement, announced that Heritage Parts, an online provider of commercial kitchen replacement parts, partnered with the company and product photography provider, Snap36 to re-engineer its approach to digital content. The joint initiative enables Heritage Parts to dynamically showcase 70,000 products via Amplience’s 360° and 720°spin viewers, allowing its B2B customers to examine the parts in detail prior to purchase.
Heritage Parts wanted to provide its support staff, field service technicians and online buyers with the ability to easily find the right part, and engaged Snap36 to photograph its vast product inventory. In less than seven months, Snap36 photographed 70,000 commercial and institutional kitchen parts in 360° and 3D spin, resulting in more than 1.6 million individual pieces of visual digital material. Heritage Parts needed a Dynamic Media solution that could streamline this wealth of content, and tapped Amplience to fulfill this demand.
The Amplience platform simplifies digital asset management, and delivers powerful automated image management workflows so that Heritage Parts can provide its customers with a responsive ecommerce experience. Amplience’s 720° viewer enables site visitors to scroll up and over a product—an essential capability for ensuring that they purchase the correct replacement part. In addition to this superior technical functionality, Amplience was also distinguished in the marketplace by its comprehensive solution, ease of use and competitive price point.
“Our new ecommerce environment was a significant undertaking for Heritage Parts, and Snap36 and Amplience were instrumental to its success,” said Steven Suddarth, Ecommerce Manager at Heritage Parts. “The sheer number of parts we sell can make it difficult for our customers, technicians and support staff to ensure they have the right one without the ability to examine the items in detail. Amplience makes it possible for our site visitors to interact with the products as though they were physically present, which is a tremendous benefit.”
“B2B companies are quickly recognizing that they must provide a visual customer journey that rivals that of today’s top B2C ecommerce sites. The bar has been set very high for online shopping, and buyers are now expecting the same experience on the job,” said James Brooke, CEO and Founder, Amplience. “We are thrilled to play a part in helping Heritage Parts overhaul its online presence and maximize its use of visual imagery. Heritage prides itself on unsurpassed service, personalized attention, and enhanced customer experiences that ensure they can deliver in the digital age.”
Heritage Parts launched its enhanced online presence on the SAP® Hybris® platform in an effort to further unify its content and commerce capabilities.
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