L2, a benchmarking and education firm that measures the digital competence of consumer brands, and Amplience, the leading Big Content platform provider, today announced a partnership to research and identify the process of successful ecommerce globalization for retailers. The research will examine the global growth of 65 consumer brands that have expanded operations worldwide.
Retailers must consider numerous factors before expanding ecommerce operations internationally, including local language translations, local online shopping preferences and cultural nuances. The research will uncover content, processes and technology best practices stemming from brands that have successfully grown their e-commerce investments across regions. The final report, which will be available in early July, will serve as a tool to help executives of growing retailers map out priorities for international expansion.
L2 created the Digital IQ Index®, the global benchmark that measures and ranks the performance of consumer brands, assessing their strengths and weaknesses relative to the industry. This approach complements Amplience's focus on Big Content, which allows retailers to bring rich branded and user-generated content into their commerce channels. With this joint approach, L2 and Amplience will produce research that gives retailers actionable insights into how to expand, improve and optimize their online offerings globally.
"An online strategy that effectively scales commerce internationally while adapting to regional nuances is the ticket that will separate retail winners from losers," said Scott Galloway, founder and CEO of L2. "With this study, our goal is to provide data that helps brands leverage resources across regions and digital touchpoints so they succeed on a global scale."
"L2's market analyses have repeatedly highlighted the importance of showcasing consistent, engaging content across all international markets and the positive impact this content has on brand and sales objectives," said James Brooke, CEO of Amplience. "To successfully expand and utilize this content across regions, however, brands must have a clear understanding of the steps involved in ecommerce globalization. Amplience looks forward to exploring the challenges of building and maintaining a rich content and commerce experience in multiple global markets, and to further helping our customers and prospects meet the globalization challenge."
L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. L2's proprietary Digital IQ Index® is the global standard for determining a brand's digital competence, analysing up to 2,100 data points across site, e-commerce, digital marketing, social media and mobile. L2 members include the world's most relevant brands in beauty, CPG, luxury and retail.
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