---
canonical: https://amplience.com/developers/docs/workforce/setup/
audience: Business User
date_published: 2024-05-31
date_modified: 2026-02-10
title: Setting up Workforce
description: How to set up Amplience Workforce, covering brand configuration, tone of voice, audiences and AI model selection to get the best results from AI-powered content generation.
---

# Setting up Workforce

To get the most from Workforce, just follow a few straightforward steps. Your brand, tone of voice and target audience are key to creating engaging content that resonates with your customers and improves conversion rates.

- **Create your brand**: Establish what's important about your brand to get the most from Workforce. Outline your values so AI models understand your brand. [Learn about brand setup](https://amplience.com/developers/docs/workforce/setup/brand/)
- **Set your tone of voice**: Set your tone of voice to generate content that reflects your brand personality — it's not what you say, but how you say it. [Set your tone of voice](https://amplience.com/developers/docs/workforce/setup/tone-of-voice/)
- **Define your audiences**: Create specific personas to generate content that's relevant to your chosen demographics. [More about audiences](https://amplience.com/developers/docs/workforce/setup/audience/)
- **Tune content with examples**: Upload samples of your work for the AI to learn from to create customized content in your desired style and output format. [Learn to provide content examples](https://amplience.com/developers/docs/workforce/templates/examples/)
- **Integrate with your product data**: Integrate with other commerce platforms and pull in the product information you need. [Explore commerce integrations](https://amplience.com/developers/docs/workforce/setup/integrations/)
- **Set role based permissions**: Manage who can access Workforce and what tasks they're allowed to perform. [View role based permissions](https://amplience.com/developers/docs/concepts/permissions/roles/#roles-and-workforce)
- **Workforce AI models**: A range of available AI models enable you to switch between them depending on what works for your brand. [Browse the AI models](https://amplience.com/developers/docs/workforce/setup/ai-models/)
- **Workforce AI credits**: To use Workforce features you'll need Amplience credits. [Learn about credits](https://amplience.com/developers/docs/workforce/setup/credits/)