---
canonical: https://amplience.com/developers/docs/user-guides/assets/locate/organize/
title: Organizing assets
description: Overview of organizing assets for Content Hub users. Assets are stored in your asset library, and are organized using asset stores, folders and sub folders.
audience: Business User
image: https://cdn.media.amplience.net/i/ampproduct/content-hub-add-asset-store?w=1200&h=630
image_width: 1200
image_height: 630
date_published: 2022-07-19
date_modified: 2024-11-21
---

# Organizing assets

Assets are stored in your asset library, and are organized using asset stores, folders and sub folders. You can create each of these organizational elements from the Organize pane in Content Hub.

Asset stores and folders enable you to group assets by category. For example, if your asset library includes images for a fashion brand, you may have an asset store named "My fashion brand" and sub-folders for "Men" and "Women".

When you’re working with assets, using either Content Hub or the Dynamic Content Assets tab, asset stores and folders provide an easier way to browse assets, rather than searching in "All assets".

> **Note:** The folder structure shown in Content hub and the Assets tab has no impact on the dynamic or static URL of your assets. If you move assets between folders and assets stores, the assets retain the same delivery URLs.

## Adding asset stores to the asset library

Asset stores are used as a level of organization above folders and sub folders. For example, you may use asset stores to represent a brand or sub company.

You add asset stores using the Organize pane in Content Hub. To add a new asset store enter its name and then choose 'Asset Store' from the New menu. In our example below we are adding an asset store named 'My new brand'.

![Adding an asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-asset-store?w=1880&fmt=png 'Adding an asset store')

The new asset store is added to the Asset library.

![Adding an asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-asset-store-1?w=1880&fmt=png 'Adding an asset store')

## Adding folders to an asset store

In the Asset Library, asset stores can be further organized into folders. This is particularly useful if you want to keep all the assets for one project together to make it easy to find. Folders are always created in the context of an asset store or another folder.

You add top level folders using the Organize pane in Content Hub. To add a new folder, select the asset store in which you want to create the folder as shown below:

![Selecting the asset store in which to add a folder](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-folder-1?w=300&fmt=png 'Selecting the asset store in which to add a folder')

Next enter the name of the folder and choose 'Folder' from the New menu. In our example below, we are adding a folder named 'clothing' to our 'My new brand' asset store.

![Entering the folder name](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-folder-2?w=300&fmt=png 'Entering the folder name')

The new 'clothing' folder is added to our 'My new brand' asset store.

![New folder added to asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-folder-3?w=300&fmt=png 'New folder added to asset store')

### Adding sub folders with Content Hub

To create a new sub folder in the Asset Library from Content Hub, select the folder in which you want to create the sub folder. In our example below we have selected the clothing folder:

![Entering the folder name](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-sub-folder?w=300&fmt=png 'Entering the folder name')

Next enter the name of the sub folder and choose 'Sub Folder' from the New menu. In our example below, we are adding a sub folder named 'men' to sub divide our clothing folder.

![Entering the folder name](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-sub-folder-1?w=300&fmt=png 'Entering the folder name')

The new 'men' sub folder is added to our 'clothing' folder.

![New folder added to asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-add-sub-folder-2?w=300&fmt=png 'New folder added to asset store')

### Adding sub folders with Dynamic Content

To create a new sub folder in the Asset Library from the Dynamic Content Assets tab, right click or hover on the folder in which the subfolder is to be added and choose "Add subfolder" from the menu.

![Adding a subfolder name](https://cdn.media.amplience.net/i/ampproduct/assets-tab-subfolder-menu-2?w=1880&fmt=png 'Adding a subfolder name')

A text edit box appears allowing you to give the new folder a name. Enter the new name, and type return. In this example a new folder is created called "Women" within the "Fashion pics" folder.

![Entering the folder name](https://cdn.media.amplience.net/i/ampproduct/assets-tab-create-subfolder-2?w=1880&fmt=png 'Entering the folder name')

Note, if you want to move, delete or rename a subfolder you must do this in Content Hub.

## Deleting asset stores and asset folders

Using Content Hub you can delete asset stores and asset folders.

> **Info:** Removing an asset store or folder doesn't remove its assets. Assets that were associated with a deleted asset store or folder remain in the asset library, with their same delivery URLs.

### Deleting asset stores

To delete an asset store hover the cursor so that an 'x' icon is displayed parallel with the name of the asset store you want to delete. In this example, we want to delete the "Fashion images" asset store.

![Selecting the folder to delete](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-store-1?w=1880&fmt=png 'Selecting the folder to delete')

Clicking the 'x' icon displays the "Delete Asset Store" dialog, that reminds you that any assets will no longer be assigned to the asset store or its folders.

![The Delete asset store dialog](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-store-2?w=1880&fmt=png 'The Delete asset store dialog')

Choosing "Delete" removes the "Fashion images" asset store. Any folders within it are removed and any assets are no longer assigned to an asset store or folder. In the example below you can see that the "Fashion images" asset store is no longer in the Organize pane.

> **Tip:** The images from the "Fashion images" asset store remain, and can be seen in "All assets".

![Assets associated with parent asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-store-3?w=1880&fmt=png 'Assets associated with parent asset store')

### Deleting asset folders

To delete a folder or sub folder, hover the cursor so that an "x" icon is displayed parallel with the name of the folder you want to delete. In this example we are deleting the "Men" folder:

![Selecting the folder to delete](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-folder-new-confirm-1?w=1880&fmt=png 'Selecting the folder to delete')

Click the 'x' icon to display the Delete Folder dialog. If there are any assets in the folder you are reminded that those assets will not be deleted. They will be assigned to the parent asset store.

![The Delete folder dialog](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-folder-new-confirm-2?w=1880&fmt=png 'The Delete folder dialog')

Choosing "Delete" removes the "Men" folder and assigns its assets to the parent asset store, as shown below:

![Assets associated with parent asset store](https://cdn.media.amplience.net/i/ampproduct/content-hub-delete-asset-folder-new-confirm-3?w=1880&fmt=png 'Assets associated with parent asset store')

## Tagging assets

You can use tags to group and categorize assets, make them easier to find. Tags can be assigned to assets in bulk during asset ingestion, by using [processing jobs](https://amplience.com/developers/docs/user-guides/basics/content-hub/tools/#processing-jobs).

You can add, modify and remove tags for already uploaded assets, by using Content Hub and our [Asset Management API](https://amplience.com/developers/docs/apis/asset-management/).

To add tags to an asset with Content Hub, click the asset's "Properties" icon to display its properties. Clicking in the "Tags" property displays a list of existing tags. You can select a tag from the list or enter new tags.

In this example, we've added the tags "accessories" and "hat" to our asset. The tags already existed and are shown in Tags section on the left of the window.

![Tagging an asset in Content Hub](https://cdn.media.amplience.net/i/ampproduct/content-hub-tag-asset-1?w=1880&fmt=png 'Tagging an asset in Content Hub')

If we add a new tag of "bag" to the same asset, "bag" is also added to the Tags section on the left.

![Tagging an asset in Content Hub](https://cdn.media.amplience.net/i/ampproduct/content-hub-tag-asset-2?w=1880&fmt=png 'Tagging an asset in Content Hub')

You can use asset tags as a way of filtering which assets are displayed when you're working in Content Hub. See [Filtering assets](https://amplience.com/developers/docs/user-guides/assets/locate/search/#filtering-assets).

## Related pages

[Deleting assets](https://amplience.com/developers/docs/user-guides/assets/working-with-assets/#deleting-assets)