Henrik Palmquist CTO
"We’ve been very impressed with the Amplience platform and project team. They’ve been highly attentive to our needs, and we’ve already been able to benefit from the platform’s speed and efficiency. As a leading retail solutions provider, Amplience has a clear roadmap for future features and improvements that align to our development plans. This has greatly helped us, providing a clear timeline for NELLY to develop our own customer engagement strategy in tandem."
NELLY is no stranger to the challenging pace of the industry. However, to fully realize its potential the brand needed a rethink of its content production strategy. A series of disparate systems managing different parts of the production process limited its speed to market. Only an integrated, agile solution would allow NELLY to scale with its ambition.
In the age of fast fashion, shoppers expect the latest styles to be accessible to them immediately, they’ll shop based on the retailer that can provide the latest. Therefore, today’s retailers digital content must keep up with the pace and move even faster than before. For online-only retailers like NELLY, it is essential that rich media, such as interactive product images, can be created and delivered rapidly to the consumer to capitalize on the style of the day.
NELLY chose the Amplience platform for its superior functionality, ease of use and comprehensive features set. The platform would allow it to move away from a dislocated production cycle and put in place a single, consolidated process from creation to delivery. Another critical requirement for NELLY, was to work with a partner who provided a good level of communication and support, something previously lacking from their legacy provider.
NELLY’s teams can now quickly access all of its image assets from the cloud. From here, they can be quickly adapted and delivered when the need arises. In today’s ever-changing market this functionality is crucial for responding to the latest trends with engaging content.