James Finch Senior Digital Designer
“Dynamic Content has empowered our business to do more."
Liberty London is working with Amplience to improve the look, responsiveness and feel of the website on all devices, and increased customer engagement and workflow efficiency as a result.
66 per cent reduction in the time it takes to produce new content
Average time of two hours to create a home page, compared to a full working day using the legacy content management system
Faster time to publish with just one-click on the integrated content platform
‘Create Once, Publish Everywhere’ approach, so same content can be published across multiple slots
Intuitive and user-friendly, no developer required
In order to meet customer expectations, Liberty began rethinking all aspects of its online offering. However, in an ever-evolving sector such as luxury retail, speed of deployment coupled with build accuracy were of paramount importance. The mantra around the online upgrade at Liberty became “Build it once; build it accurately”.
Liberty turned to Amplience due to its deep knowledge and expertise of how to make content work in Salesforce Commerce Cloud and its proven track record of improving efficiency of content creation. In under two months, the Amplience project team successfully deployed Dynamic Content, Dynamic Media and Content Hub, integrating the Amplience platform seamlessly with Salesforce Commerce Cloud.
Due to how user-friendly the scheduling tool within Dynamic Content is, the content team at Liberty now has autonomy over the whole process of creating, editing and scheduling content for the website, which historically was the responsibility of the design team.
The implementation of Amplience solutions has reduced the time it takes to produce new content by 66 per cent and has meant that the typical turnaround time of creating a home page is now on average two hours compared to a full working day with the previous system.
In a short space of time, Dynamic Content has allowed the in-house team at Liberty to cultivate brand identity by increasing the velocity at which editorial content on the site is published. This has led to major improvements in SEO, mobile traffic and team productivity.