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DNA Case Study

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Why DNA chose Amplience

“Amplience was unique in its content management approach through its cloud platform, and gave us exactly what we were looking for. Content is created, stored and delivered on the same platform through one continuous process. It gives us much greater scope to respond to events with fresh, engaging content.”

Michael Forsström Head of unit, Online Systems and Solutions

Summary

DNA is a Finnish telecommunications company that offers the full range of telecommunications services and devices to both consumers and business customers. As Finland’s third largest telco, the company places customer satisfaction at the heart of its products and online services.

Key Benefits

DNA now delivers a truly omnichannel experience to customers

Improved team productivity by 50%

Strong website traffic

Challenges

DNA needed an easy and cost-effective way to refresh its online content and ensure it was optimised for today’s mobile consumers. Increasing numbers of customers were visiting DNA through their smartphones and tablets. Due to the old content creation process and platform being optimized for desktop-users, not all of its content was loading optimally, potentially leading to a compromised customer experience.

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Solution

With help from Amplience, DNA has been able to enhance and refresh its online presence. It has launched its new website and, utilising Dynamic Media, is able to deliver a truly omnichannel experience for its customers. Using Amplience’s cloud-based storage platform, DNA has also evolved its approach to content management and production, achieving the agility it needs to be a competitive, relevant force in the telco market.

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Results

“Thanks to Amplience, the work required to create and maintain our digital assets has been cut to less than half of what it was. At the same time, it allows us to offer our customers higher quality content. This is important as we have more than one million visits to our sites every month.”

Sami Korhonen Development Manager

Resources

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DNA Case Study (PDF)

Learn more about DNA's success with the Amplience Dynamic Media platform

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