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Content & Commerce


How to shape your user generated content strategy

July 7th, 2015

Retailers have been taking advantage of User Generated Content for a long time now; evolving from user ratings and reviews, to retailers pulling images directly from social channels as part of their content mix. Now, UGC for retailers means using images and videos that customers have taken and shared on social channel as part of their website conte…

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How to Survive a CDN Disaster

June 25th, 2015

Failing to deliver content to an end user, even for a few minutes, has a crippling effect for eCommerce businesses and other sites that heavily rely on their content. Using a Content Delivery Network (CDN) has so far been seen as the safest way to deliver content to end users, as it boosts performance, increases availability and reduces load on ser…

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Metadata revolution: making images adaptive

June 18th, 2015

We have recently integrated a new technology that allows you to assign metadata to your rich media assets, and publish this live. This means that users can add information about an image to the image itself, which can be used in many ways, including dictating how the image should appear. One of the first uses we thought of was being able to set a P…

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Discover the new AmplienceOne Cartridge at Demandware XChange Europe

June 15th, 2015

Once again, we find ourselves about to embark on another couple of exciting days under Demandware’s hospitality – that’s right, Demandware XChange Europe is here again! This time, XChange is bringing its vibrant community to London – it’s good to be back on home soil, even if we miss the excitement of Berlin or Barcelona! However, we still have a l…

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Agility: The case for cloud platforms

May 19th, 2015

Jack Welch, famously CEO of General Electric during the period when the company was fighting for its survival once observed that ‘If the rate of change on the outside exceeds the rate of change on the inside, the end is near,’ – and never has that sentiment been more apt than now, for retailers in any sector.

The current rate of change at the cust…

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What can retailers learn from Sportswear brands?

April 2nd, 2015

Sportswear brands are seeing accelerated growth compared to the rest of the apparel industry. According to a report by NPD Group, the “activewear” market saw a growth of 7 percent in the year leading up to June 2014, while the rest of the apparel industry shrank by 1 percent. Sportswear has outperformed the rest of the apparel industry for the past…

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The capabilities your organization needs to use video effectively

January 28th, 2015

In order to use video effectively across your online presence, there are a number of capabilities that your organization needs. In the first part of this blog, we looked at some of the ways that retailers are using video across their site to improve the customer experience and achieve commercial goals. Now, we’re going to take a look at what your o…

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Use video to unite Content and Commerce

January 15th, 2015

With over 60% of B2C businesses increasing their content marketing spend in 2015, Videos will become a core component of an integrated content and commerce experience. This is driven by consumer demand for richer content and by a dramatic reduction in video production costs.

That video has become an imperative for online retailers is clear not onl…

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