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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.



Metadata revolution: making images adaptive

June 18th, 2015

We have recently integrated a new technology that allows you to assign metadata to your rich media assets, and publish this live. This means that users can add information about an image to the image itself, which can be used in many ways, including dictating how the image should appear. One of the first uses we thought of was being able to set a P…

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Discover the new AmplienceOne Cartridge at Demandware XChange Europe

June 15th, 2015

Once again, we find ourselves about to embark on another couple of exciting days under Demandware’s hospitality – that’s right, Demandware XChange Europe is here again! This time, XChange is bringing its vibrant community to London – it’s good to be back on home soil, even if we miss the excitement of Berlin or Barcelona! However, we still have a l…

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Agility: The case for cloud platforms

May 19th, 2015

Jack Welch, famously CEO of General Electric during the period when the company was fighting for its survival once observed that ‘If the rate of change on the outside exceeds the rate of change on the inside, the end is near,’ – and never has that sentiment been more apt than now, for retailers in any sector.

The current rate of change at the cust…

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What can retailers learn from Sportswear brands?

April 2nd, 2015

Sportswear brands are seeing accelerated growth compared to the rest of the apparel industry. According to a report by NPD Group, the “activewear” market saw a growth of 7 percent in the year leading up to June 2014, while the rest of the apparel industry shrank by 1 percent. Sportswear has outperformed the rest of the apparel industry for the past…

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The capabilities your organization needs to use video effectively

January 28th, 2015

In order to use video effectively across your online presence, there are a number of capabilities that your organization needs. In the first part of this blog, we looked at some of the ways that retailers are using video across their site to improve the customer experience and achieve commercial goals. Now, we’re going to take a look at what your o…

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Use video to unite Content and Commerce

January 15th, 2015

With over 60% of B2C businesses increasing their content marketing spend in 2015, Videos will become a core component of an integrated content and commerce experience. This is driven by consumer demand for richer content and by a dramatic reduction in video production costs.

That video has become an imperative for online retailers is clear not onl…

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Multi-Screen Journeys Require Adaptive Content

September 17th, 2014

A proliferation of devices

The daily use of a plethora of connected devices is now becoming the norm, with eBay reporting last year that over 40% of customer transactions were multi-screen sourced, with those 21% of users who multi-screen accounting for nearly 44% of all online transactions.

Perhaps a 7” tablet over breakfast -> phone on the tra…

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Amplience Delivers Rich Online Experience for Luxury Group Labelux

May 2nd, 2014

Labelux, the global provider of high-end lifestyle brands, has selected the Amplience Adaptive Media Platform (AMP) to enable it to rapidly deploy engaging, interactive rich-media experiences for its brands.

Labelux, which encompasses several luxury retail companies, has already implemented Amplience with Italian accessories brand Zagliani and foo…

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There's no Business like Shoe Business for Charlotte Olympia

April 1st, 2014

Charlotte Olympia, luxury shoe and accessory designer has completely overhauled its online presence with the help of the Amplience Adaptive Media Platform (AMP) to revolutionise its online merchandising.

The Amplience platform enabled a small ecommerce team to create detailed, rich, interactive ecommerce layouts and publish them to the site withou…

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