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Content & Commerce


Investing in Content – James Brooke

October 26th, 2015

Amplience CEO James Brooke joined L2 for an interview to discuss the challenges that retailers face. This includes the fact that the speed at which change happens within retail ecommerce creates a proliferation of systems, the content localization challenge brands face, and why retailers need to invest in content.

Take a look at the video here:


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L2 Intelligence Report: Localization

September 17th, 2015

L2 have just released research, in partnership with Amplience, which highlights the complexities and challenges that retailers are facing as they localize their ecommerce to different international markets.

The research assessed 67 brands and how their presence varies across different countries, including a focus on how content differs across all …

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Practical Responsive Images

July 15th, 2015

“Let’s face it. If we absolutely only cared about web performance, then we would serve just text. So why do we expend the considerable cost of placing images in our pages? In a nutshell: instant communication and an emotional response.”

That’s what our Director of Solution Consulting, Ben Seymour, says in his new book: ‘Practical Responsive Images…

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How to shape your user generated content strategy

July 7th, 2015

Retailers have been taking advantage of User Generated Content for a long time now; evolving from user ratings and reviews, to retailers pulling images directly from social channels as part of their content mix. Now, UGC for retailers means using images and videos that customers have taken and shared on social channel as part of their website conte…

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How to Survive a CDN Disaster

June 25th, 2015

Failing to deliver content to an end user, even for a few minutes, has a crippling effect for eCommerce businesses and other sites that heavily rely on their content. Using a Content Delivery Network (CDN) has so far been seen as the safest way to deliver content to end users, as it boosts performance, increases availability and reduces load on ser…

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Metadata revolution: making images adaptive

June 18th, 2015

We have recently integrated a new technology that allows you to assign metadata to your rich media assets, and publish this live. This means that users can add information about an image to the image itself, which can be used in many ways, including dictating how the image should appear. One of the first uses we thought of was being able to set a P…

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Discover the new AmplienceOne Cartridge at Demandware XChange Europe

June 15th, 2015

Once again, we find ourselves about to embark on another couple of exciting days under Demandware’s hospitality – that’s right, Demandware XChange Europe is here again! This time, XChange is bringing its vibrant community to London – it’s good to be back on home soil, even if we miss the excitement of Berlin or Barcelona! However, we still have a l…

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