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Matching content to commerce

December 7th, 2015

Product content plays a number of distinct roles in retail, which highlights its importance right across the online shopping experience. Content defines the customer journey, supports the browsing process, builds engagement with the product, and provides the vital information about the product to drive the conversion.

As retailers move to take mor…

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Black Friday - yes, but should Cyber Monday be Cyber Sunday?

December 4th, 2015

by John Williams, CTO at Amplience

Amplience delivers content and media for some of the world’s largest eCommerce sites. After analysing the data for the Black Friday period aggregated from all of our Content Delivery Networks (CDNs), we gained some surprising insights.

On Black Friday alone, Amplience delivered over 145 TB of content – and at it…

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Responsive images - a ticking time bomb?

November 26th, 2015

If you are considering the next stage of responsive site design, you will no doubt be looking at not just making your site responsive but also the images it contains. The basic approach so far of using CSS to resize large hi-res images that gives the appearance of images being responsive, is no longer fit for purpose as it does not meet all three o…

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Bridging Content and Commerce - James Brooke

November 5th, 2015

Watch the second part of the interview between Ken Allard, L2 CEO, and Amplience CEO James Brooke. In this video Ken and James discuss how brands can better unite content and commerce to deliver more engaging and inspirational experiences online and in store. Discover more about the importance of bridging content and commerce by watching the video …

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Terrifying technologies – how to survive Halloween!

October 30th, 2015

Halloween is soon upon us, and this is the time when our systems, platforms, and applications go bump in the night and the technology beasties are free to roam. For all you brave technologist and business owners out there, I have chronicled the truths taken from the brave techie heroes’ many historic battles with evil monsters.


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Investing in Content – James Brooke

October 26th, 2015

Amplience CEO James Brooke joined L2 for an interview to discuss the challenges that retailers face. This includes the fact that the speed at which change happens within retail ecommerce creates a proliferation of systems, the content localization challenge brands face, and why retailers need to invest in content.

Take a look at the video here:


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L2 Intelligence Report: Localization

September 17th, 2015

L2 have just released research, in partnership with Amplience, which highlights the complexities and challenges that retailers are facing as they localize their ecommerce to different international markets.

The research assessed 67 brands and how their presence varies across different countries, including a focus on how content differs across all …

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Practical Responsive Images

July 15th, 2015

“Let’s face it. If we absolutely only cared about web performance, then we would serve just text. So why do we expend the considerable cost of placing images in our pages? In a nutshell: instant communication and an emotional response.”

That’s what our Director of Solution Consulting, Ben Seymour, says in his new book: ‘Practical Responsive Images…

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