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Making Content Work for Retail - New Insights from Forrester

March 1st, 2016

If you work in online retail, you will have heard a lot about content, and how important it is to get right. But simply producing content for the sake of producing content is pointless as it doesn’t drive any value for the business. We’ve seen some retailers try and turn their blog into something that tries to bring brand value with clickbait-style…

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Meet Amplience at the eTail West Conference

February 10th, 2016

We are very excited to be sponsoring the eTail West Conference this year. It promises to be a fantastic event with speakers including Too Faced, VF Corporation, Boot Barn, and industry-analyst, Forrester. If you are making the trip to Palm Springs for the event make sure you stop by Booth 202 and enter for your chance to **win a 2-piece Tumi lu…

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Understanding the ROI of images

December 16th, 2015

With the right tools retailers have new capabilities to add meta-data into images and video to enable detailed analysis into the way content works to drive click-throughs, reduce abandon rates and increase conversion rates.

This heralds a huge step forward in the ability to optimize the role content plays in the purchase process.

**New content me…

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The Shift in Holiday Shopping and Buying Behavior

December 10th, 2015

The holidays are upon us again, and with them come myriad deals designed to attract shoppers – both online and in-store – and drive sales during this crucial season for retailers. While the holiday period remains a busy and exciting time for brands and consumers alike, today’s shopping patterns are certainly not what they used to be. With the rise …

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Matching content to commerce

December 7th, 2015

Product content plays a number of distinct roles in retail, which highlights its importance right across the online shopping experience. Content defines the customer journey, supports the browsing process, builds engagement with the product, and provides the vital information about the product to drive the conversion.

As retailers move to take mor…

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Black Friday - yes, but should Cyber Monday be Cyber Sunday?

December 4th, 2015

by John Williams, CTO at Amplience

Amplience delivers content and media for some of the world’s largest eCommerce sites. After analysing the data for the Black Friday period aggregated from all of our Content Delivery Networks (CDNs), we gained some surprising insights.

On Black Friday alone, Amplience delivered over 145 TB of content – and at it…

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Responsive images - a ticking time bomb?

November 26th, 2015

If you are considering the next stage of responsive site design, you will no doubt be looking at not just making your site responsive but also the images it contains. The basic approach so far of using CSS to resize large hi-res images that gives the appearance of images being responsive, is no longer fit for purpose as it does not meet all three o…

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Bridging Content and Commerce - James Brooke

November 5th, 2015

Watch the second part of the interview between Ken Allard, L2 CEO, and Amplience CEO James Brooke. In this video Ken and James discuss how brands can better unite content and commerce to deliver more engaging and inspirational experiences online and in store. Discover more about the importance of bridging content and commerce by watching the video …

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Terrifying technologies – how to survive Halloween!

October 30th, 2015

Halloween is soon upon us, and this is the time when our systems, platforms, and applications go bump in the night and the technology beasties are free to roam. For all you brave technologist and business owners out there, I have chronicled the truths taken from the brave techie heroes’ many historic battles with evil monsters.

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