Watch the second part of the interview between Ken Allard, L2 CEO, and Amplience CEO James Brooke. In this video Ken and James discuss how brands can better unite content and commerce to deliver more engaging and inspirational experiences online and in store. Discover more about the importance of bridging content and commerce by watching the video …View Article
Halloween is soon upon us, and this is the time when our systems, platforms, and applications go bump in the night and the technology beasties are free to roam. For all you brave technologist and business owners out there, I have chronicled the truths taken from the brave techie heroes’ many historic battles with evil monsters.
Amplience CEO James Brooke joined L2 for an interview to discuss the challenges that retailers face. This includes the fact that the speed at which change happens within retail ecommerce creates a proliferation of systems, the content localization challenge brands face, and why retailers need to invest in content.
Take a look at the video here:
When expanding internationally, it’s important you adapt your strategies to take advantage of local differences in culture, infrastructure, and style. But, working out how to scale ecommerce content and project your brand consistently is a major challenge for retailers.
Your brand is one of your best assets
If you don’t have the people, platf…
L2 have just released research, in partnership with Amplience, which highlights the complexities and challenges that retailers are facing as they localize their ecommerce to different international markets.
The research assessed 67 brands and how their presence varies across different countries, including a focus on how content differs across all …
Brands that incorporate User Generated Content into their content mix will see a large boost to their bottom line. In a recent report on Instagram, L2 found that 55% of shoppers trust customer photos more than brand photos. Harnessing the power of peer recommendations, also known as ‘social proof’, he…View Article
“Let’s face it. If we absolutely only cared about web performance, then we would serve just text. So why do we expend the considerable cost of placing images in our pages? In a nutshell: instant communication and an emotional response.”
That’s what our Director of Solution Consulting, Ben Seymour, says in his new book: ‘Practical Responsive Images…
Retailers have been taking advantage of User Generated Content for a long time now; evolving from user ratings and reviews, to retailers pulling images directly from social channels as part of their content mix. Now, UGC for retailers means using images and videos that customers have taken and shared on social channel as part of their website conte…View Article
Failing to deliver content to an end user, even for a few minutes, has a crippling effect for eCommerce businesses and other sites that heavily rely on their content. Using a Content Delivery Network (CDN) has so far been seen as the safest way to deliver content to end users, as it boosts performance, increases availability and reduces load on ser…View Article
Barneys recently announced it was making its Instagram content more shoppable. As advocates of both shoppable content and retailers using User Generated Content as part of their content to commerce mix, we were naturally excited that another big brand has seen the power of social commerce.
For a retailer the advantage of using this kind of content…