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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.


North American Launch Event 2016

May 2nd, 2016

It’s been nearly a week since our North American Launch Event, and now that we’ve had a few days to digest and reflect, we’d like to look back and recap the event for those who couldn’t make it.

L2: Observations of a Bystander

What an event it was! The evening kicked off with a presentation from Maureen Mullen, chief strategy officer and co-f…

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Anya Finn on laptop

Solve responsive design — give your images 'smarts'

March 17th, 2016

**Our Content Delivery Network (CDN) stats from Black Friday clearly show that 53% of digital media is delivered to mobile devices, and over 14% of media is delivered to tablets. With this in mind, it still surprises me how many mobile webpages are weighed down by megabyte upon megabyte of images. Responsive sites are often the worst offenders, lea…

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east v west

A Big Content Index Showdown: East Coast vs. West Coast

March 3rd, 2016

There’s no question that today’s retail landscape is more challenging than ever. With growing competition and an increasing number of ways that consumers can engage, brands across the spectrum have been forced to up their content game. Let’s take a look at where we stand, using our Big Content Index.

The Current Landscape

Many brands have st…

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Making Content Work for Retail - New Insights from Forrester

March 1st, 2016

If you work in online retail, you will have heard a lot about content, and how important it is to get right. But simply producing content for the sake of producing content is pointless as it doesn’t drive any value for the business. We’ve seen some retailers try and turn their blog into something that tries to bring brand value with clickbait-style…

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Meet Amplience at the eTail West Conference

February 10th, 2016

We are very excited to be sponsoring the eTail West Conference this year. It promises to be a fantastic event with speakers including Too Faced, VF Corporation, Boot Barn, and industry-analyst, Forrester. If you are making the trip to Palm Springs for the event make sure you stop by Booth 202 and enter for your chance to **win a 2-piece Tumi lu…

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Understanding the ROI of images

December 16th, 2015

With the right tools retailers have new capabilities to add meta-data into images and video to enable detailed analysis into the way content works to drive click-throughs, reduce abandon rates and increase conversion rates.

This heralds a huge step forward in the ability to optimize the role content plays in the purchase process.

**New content me…

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Black Friday shopper

The Shift in Holiday Shopping and Buying Behavior

December 10th, 2015

The holidays are upon us again, and with them come myriad deals designed to attract shoppers – both online and in-store – and drive sales during this crucial season for retailers. While the holiday period remains a busy and exciting time for brands and consumers alike, today’s shopping patterns are certainly not what they used to be. With the rise …

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Wehkamp product

Matching content to commerce

December 7th, 2015

Product content plays a number of distinct roles in retail, which highlights its importance right across the online shopping experience. Content defines the customer journey, supports the browsing process, builds engagement with the product, and provides the vital information about the product to drive the conversion.

As retailers move to take mor…

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