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Content & Commerce



Meet Amplience at the Retail's Digital Summit

August 15th, 2016

We are very excited to be back at the Digital Summit for another year! It promises to be another fantastic event with speakers including Tumi, Shop Direct, Google, Forrester, and our great partners – CreativeDrive and Fluid.

If you are making the trip to Dallas, make sure you stop by …

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We’ve launched our SAP® Hybris® Commerce Extension!

July 6th, 2016

Here at Amplience, we are committed to providing the best solutions for retailers to incorporate great content into the commerce journey, on whatever commerce platform they use. We believe that making rich, engaging customer experiences shouldn’t be an arduous task, so we want to make it simple for all retailers to integrate into their existing sta…

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Athleisure Brands: How Do They Stack Up?

June 24th, 2016

Digital competence and the use of content has become more crucial than ever for retailers. A strong digital presence enables brands to effectively connect with shoppers, build trust and loyalty and ultimately improve the bottom line. The role of e-commerce, content and social media has changed significantly in recent years, and these tools have cre…

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Big Content Index: A Closer Look at Our Favorite Department Stores

May 16th, 2016

The role of content in retail has always been critical. Strong retail content enables brands to effectively connect with shoppers, build trust and loyalty and ultimately improve the bottom line. The face of retail content has changed significantly in recent years, however, and today’s retailers are faced with a complicated content landscape and a s…

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5 Traffic Trends for Black Friday

May 12th, 2016

The analysis of five days of Black Friday data shows that Amplience served over 17 billion content and media items, which equates to almost half a petabyte of delivery from our load balanced CDN infrastructure. We delivered third of a normal month of content delivery in just five days. This is an overall uplift of 85.5% of traffic from Black Friday…

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North American Launch Event 2016

May 2nd, 2016

It’s been nearly a week since our North American Launch Event, and now that we’ve had a few days to digest and reflect, we’d like to look back and recap the event for those who couldn’t make it.

L2: Observations of a Bystander

What an event it was! The evening kicked off with a presentation from Maureen Mullen, chief strategy officer and co-f…

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Solve responsive design — give your images 'smarts'

March 17th, 2016

**Our Content Delivery Network (CDN) stats from Black Friday clearly show that 53% of digital media is delivered to mobile devices, and over 14% of media is delivered to tablets. With this in mind, it still surprises me how many mobile webpages are weighed down by megabyte upon megabyte of images. Responsive sites are often the worst offenders, lea…

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A Big Content Index Showdown: East Coast vs. West Coast

March 3rd, 2016

There’s no question that today’s retail landscape is more challenging than ever. With growing competition and an increasing number of ways that consumers can engage, brands across the spectrum have been forced to up their content game. Let’s take a look at where we stand, using our Big Content Index.

The Current Landscape

Many brands have st…

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