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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.



Big Content Index: Helping Brands Address the Big Content Challenge

October 24th, 2016

We assessed four customers using the Amplience Content Authoring solution across five key content metrics: editorial content, rich product media, social media, user generated content (UGC) and guided selling.

The chart below lists the four brands we examined along with their score in each of the five dimensions. The final BCI score for each retail…

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Web Architecture is Dead, Long Live Digital Architecture!

October 18th, 2016

The days of web architectures that abstract infrastructure and applications into logical tiers using on-premise server based systems are numbered.

In the last ten years the approach to website architecture hasn’t advanced beyond the n-tier server-based architectures that abstract physical and application architectures into logical tiers. Typical…

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#Shoporg16 Takeaways

October 7th, 2016

The Amplience team had a great time last week at! Now that we’re back from Dallas and reflecting on our experiences at retail’s digital summit, we thought we’d take a look back at some of the moments that stood out for us.

The opening night reception made it clear that this would be event to remember. Held on the lawn of the Omni…

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Meet Amplience at the Retail's Digital Summit

August 15th, 2016

We are very excited to be back at the Digital Summit for another year! It promises to be another fantastic event with speakers including Tumi, Shop Direct, Google, Forrester, and our great partners – CreativeDrive and Fluid.

If you are making the trip to Dallas, make sure you stop by …

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We’ve launched our SAP® Hybris® Commerce Extension!

July 6th, 2016

Here at Amplience, we are committed to providing the best solutions for retailers to incorporate great content into the commerce journey, on whatever commerce platform they use. We believe that making rich, engaging customer experiences shouldn’t be an arduous task, so we want to make it simple for all retailers to integrate into their existing sta…

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Athleisure Brands: How Do They Stack Up?

June 24th, 2016

Digital competence and the use of content has become more crucial than ever for retailers. A strong digital presence enables brands to effectively connect with shoppers, build trust and loyalty and ultimately improve the bottom line. The role of e-commerce, content and social media has changed significantly in recent years, and these tools have cre…

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Big Content Index: A Closer Look at Our Favorite Department Stores

May 16th, 2016

The role of content in retail has always been critical. Strong retail content enables brands to effectively connect with shoppers, build trust and loyalty and ultimately improve the bottom line. The face of retail content has changed significantly in recent years, however, and today’s retailers are faced with a complicated content landscape and a s…

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5 Traffic Trends for Black Friday

May 12th, 2016

The analysis of five days of Black Friday data shows that Amplience served over 17 billion content and media items, which equates to almost half a petabyte of delivery from our load balanced CDN infrastructure. We delivered third of a normal month of content delivery in just five days. This is an overall uplift of 85.5% of traffic from Black Friday…

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