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#NRF17: Takeaways from Retail’s BIG Show

January 23rd, 2017

Many Amplience team members had the chance to attend the NRF conference last week and the event, aptly known as “Retail’s BIG Show,” did not disappoint! Below are just a few highlights from our experiences:

Several Amplience partners were also in attendance and we had a lot of related activities at the show. As part of our partner program with [Ki…

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Big Content Index: Which Jewelry Brands Have the Most Content Bling?

January 3rd, 2017

Despite the wealth of opportunities digital content represents many brands struggle to truly capitalize on its potential—and this is evident in our new BCI analysis to learn more about the BCI and the five key dimensions we assess).

In our latest BCI we examined 20 jewelry and watch retailers, and found that there is much work to be done before th…

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Retail Retrospective: A Look at Industry Trends

December 27th, 2016

With the official start of 2017 underway, the industry is abuzz with predictions about what the new year will bring. While it’s always interesting to speculate about what’s on the horizon, it’s also important to reflect upon what’s recently taken place.

With that in mind, Amplience’s CEO and founder, James Brooke, recently wrote about the implicat…

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Footwear Showdown: North America vs. United Kingdom

December 14th, 2016

In today’s digital landscape there are multiple ways to reach consumers and brands are forced to measure up with rich, engaging content. Taking this into consideration we have benchmarked data to measure content performance across leading digital retailers.

Several factors impact a brand’s content success including, Rich Media. Features such as 36…

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Generating Value from User Generated Content

November 21st, 2016

One of the most powerful retail tech innovations to hit the scene in recent years is user-generated content, or UGC. This can come in a variety of formats, among them:

  • Blog post
  • Product review
  • Videos
  • Images

Whatever form UGC might take, the trend offers retailers numerous opportunities to enhance the online experience and build lo…

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How to create 200 million unique Pokémon balls

November 10th, 2016

Can you imagine producing over 200 million images to sell one product? Well, that is precisely the problem many retailers are facing. As Amazon continues its domination of ecommerce and encroaches into more and more categories, finding ways to differentiate the customer experience and offers has never been more important.

Customization and persona…

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Terrifying Technologists

October 31st, 2016

Last Halloween, in “Terrifying Technologies”, we explored the darker side of technology and what makes things go bump in the night. After popular demand we will continue to delve into the depths of the technology underworld and take a look at its most dreaded denizens – the terrifying technologists.


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