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ShopTalk Snapshot

March 24th, 2017

It was a productive week for the Amplience team at ShopTalk! The event had over 5,250 attendees from 2,200+ companies, including many of our customers. A few of them had speaking sessions at the show— George Clark, head of digital at Mulberry, and Charlie Cole, chief digital officer at Tumi.

We had over 15 networking meetings with retailers and br…

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Content Managing Alexa Skills: why Headless CMS makes sense for vCommerce

March 22nd, 2017

The arrival of Echo and Alexa has at last brought some real innovation to the models of voice interaction, opening a whole new channel to engage with customers. Anyone who is embarking down the digital architecture route of micros-services and headless content is in a great position to take early advantage of this emerging technology.

Headless CMS…

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As the appeal of malls decline, stores must improve the shopping experience

March 20th, 2017

It’s no secret that traditional malls have experienced a decline in the past few years. Long-standing department store chains have been hit hard with customers opting to shop online rather than trek into stores. Customer expectations have grown exponentially and retailers are finding it difficult to meet those demands in stores. Shopping is evolvin…

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Vince Camuto Dressing to Impress with Amplience Content-as-a-Service Platform

March 15th, 2017

Since its launch in 2005, Vince Camuto has become a multimillion dollar trendy global lifestyle brand featuring more than 35 categories including shoes, handbags, fragrances and ready to wear. As the company grew so did the eCommerce side of the business, which presented a new set of challenges for the brand. Realizing it would soon outgrow the lim…

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Bringing Innovation Together at Commerce2020

March 7th, 2017

Last month we attended the Salmon 2020Commerce event (21st February 2017). With names from all over retail and innovative technology companies attending, it was an event not to miss! The theme of the event was innovation – forward thinking – plan ahead to keep ahead.

Mike Butcher, Editor of TechCrunch started the day with the digital disrupters – …

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#NRF17: Takeaways from Retail’s BIG Show

January 23rd, 2017

Many Amplience team members had the chance to attend the NRF conference last week and the event, aptly known as “Retail’s BIG Show,” did not disappoint! Below are just a few highlights from our experiences:

Several Amplience partners were also in attendance and we had a lot of related activities at the show. As part of our partner program with [Ki…

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Big Content Index: Which Jewelry Brands Have the Most Content Bling?

January 3rd, 2017

Despite the wealth of opportunities digital content represents many brands struggle to truly capitalize on its potential—and this is evident in our new BCI analysis to learn more about the BCI and the five key dimensions we assess).

In our latest BCI we examined 20 jewelry and watch retailers, and found that there is much work to be done before th…

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Retail Retrospective: A Look at Industry Trends

December 27th, 2016

With the official start of 2017 underway, the industry is abuzz with predictions about what the new year will bring. While it’s always interesting to speculate about what’s on the horizon, it’s also important to reflect upon what’s recently taken place.

With that in mind, Amplience’s CEO and founder, James Brooke, recently wrote about the implicat…

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Footwear Showdown: North America vs. United Kingdom

December 14th, 2016

In today’s digital landscape there are multiple ways to reach consumers and brands are forced to measure up with rich, engaging content. Taking this into consideration we have benchmarked data to measure content performance across leading digital retailers.

Several factors impact a brand’s content success including, Rich Media. Features such as 36…

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