Partner Login Customer Login

Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.

Blog

Screen-Shot-2016-12-15-at-4.30.18-PM
> READ BLOG

Footwear Showdown: North America vs. United Kingdom

December 14th, 2016

In today’s digital landscape there are multiple ways to reach consumers and brands are forced to measure up with rich, engaging content. Taking this into consideration we have benchmarked data to measure content performance across leading digital retailers.

Several factors impact a brand’s content success including, Rich Media. Features such as 36…

View Article
GeneratingValueFromUGC
> READ BLOG

Generating Value from User Generated Content

November 21st, 2016

One of the most powerful retail tech innovations to hit the scene in recent years is user-generated content, or UGC. This can come in a variety of formats, among them:

  • Blog post
  • Product review
  • Videos
  • Images

Whatever form UGC might take, the trend offers retailers numerous opportunities to enhance the online experience and build lo…

View Article
Example-configurations
> READ BLOG

How to create 200 million unique Pokémon balls

November 10th, 2016

Can you imagine producing over 200 million images to sell one product? Well, that is precisely the problem many retailers are facing. As Amazon continues its domination of ecommerce and encroaches into more and more categories, finding ways to differentiate the customer experience and offers has never been more important.

Customization and persona…

View Article
Terrifying-Technologists
> READ BLOG

Terrifying Technologists

October 31st, 2016

Last Halloween, in “Terrifying Technologies”, we explored the darker side of technology and what makes things go bump in the night. After popular demand we will continue to delve into the depths of the technology underworld and take a look at its most dreaded denizens – the terrifying technologists.

Warlocks

[![Screen Shot 2016-12-16 at 10.54.…

View Article
BEAUTY
> READ BLOG

Big Content Index: Which Beauty Brands Have Dramatic Content Looks?

October 24th, 2016

In a time where new ecommerce sites appear daily, the role of content has never been more important. Retailers are poised to provide customers with an engaging experience but often are unsure how to do this. With the help of social media, editorial material, rich media and other digital content, retailers have the necessary components to create a c…

View Article
LUXURYBRANDS
> READ BLOG

Big Content Index: Helping Brands Address the Big Content Challenge

October 24th, 2016

We assessed four customers using the Amplience Content Authoring solution across five key content metrics: editorial content, rich product media, social media, user generated content (UGC) and guided selling.

The chart below lists the four brands we examined along with their score in each of the five dimensions. The final BCI score for each retail…

View Article
MARKETECTURE
> READ BLOG

Web Architecture is Dead, Long Live Digital Architecture!

October 18th, 2016

The days of web architectures that abstract infrastructure and applications into logical tiers using on-premise server based systems are numbered.

In the last ten years the approach to website architecture hasn’t advanced beyond the n-tier server-based architectures that abstract physical and application architectures into logical tiers. Typical…

View Article

Request a Demo

ic-body-success
e-mail

contact@amplience.com

ic-body-success
United States

Call toll free 866 623 5705
or +1 917 410 7189

ic-body-success
Europe

Call +44 (0)207 426 9990